Effective Communication

ISBN Number : 81-7866-239-6

Student Price : Rs.498

Student Dollar Price : 20$

Library Price : Rs.950

Library Dollar Price : 38$

Book Edition : Tenth

Year of Publication : 2018

No. Of Pages : 352

Book Weight :400

About The Book

This book is a product of the authors extensive classroom experience of teaching graduate and postgraduate students of Management studies. Participation as Faculty in training sessions for practicing managers in various fields, gives an added dimension to the authors treatment of the subject. A good deal of the material has grown out of discussions in training sessions as well as classrooms and hence includes contributions from persons engaged in the field.
Most of the material has been successfully used in classrooms. A large number of examples illustrate the points made. Exercises at the end of every chapter help users of the book to practice their skills and to make them aware of the various applications.
Appendices on the use of punctuation and on the style of writing numerals in different kinds of documents serve as a ready source of reference on these two tricky aspects of writing. Making of presentations is carefully explained in detail, with instructions on preparation and delivery of oral presentations.


Book Content of Effective Communication
1. Concept of Communication
2. Objectives of Communication
3. Non-Verbal Communication
4. Inward and Outward Mail
5. Media and Modes of Communication
6. Channels of Communication
7. Barriers to Communication
8. Listening and Improving Communication
9. Speeches and Presentations
10. Interviews
11. Group Discussion
12. Basic of Letter Writing
13. Attribute of Effective Communication
14. Layout of a Business Letter
15. Social and Goodwill Letters
16. Job Applications
17. Personnel Letters
18. Enquiries and Replies
19. Orders and Replies
20. Complaints and Claims
21. Adjustment Letters
22. Sales Letters
23. Credit Letters and Status Enquiries
24. Collection Letters
25. Bank Letters
26. Insurance Letters
27. Basics of Report Writing
28. Writing Reports
29. Case Studies

About The Author

S.M. Rai was Head of the English Department at Jai Hind College before joining as Principal of Hinduja College of Commerce, Mumbai, where he was for eleven years. He was on the Advisory Board of Tolani College and was in charge of the Education and Literary Project under the able guidance of Dr Tolani, Tolani Shipping Company. He is a life member of the Asiatic Society of Mumbai and has served on its Book Selection Committee.      

He was member of the Mumbai University Senate and Board of Studies in English. He has edited a book of essays and a collection of poems for the University of Mumbai. He has written several short stories and poems and at present, is engaged in writing two novels, one in Kannada and one in English.

Urmila Rai was Principal of Narsee Monjee College of Commerce in Mumbai, for fourteen years and later, Director of Pillais` Institute of Management Studies in New Panvel. She has taught Communication in Sydenham Collage, Narsee Monjee College of Commerce, Jamnalal Bajaj Institute of Management and Narsee Monjee Institute of Management. At present, she is Visiting Faculty for Communication Techniques in Narsee Monjee Institute of Management Studies and is also corporate trainer for several companies including many ing. She has conducted training sessions for Thermax, Forbes Marshall, Maersk (India) and Knight Frank (India).

She holds a Ph.D. in English Literature and has guided students for Ph.D. she has been a member of the Senate and the Academic Council of the University of Mumbai.

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