Rudiments of Product Management

Student Price : Rs.275

Student Dollar Price : 11$

Book Edition : First

Year of Publication : 2017

No. Of Pages : 258

Book Weight :286

About The Book

This book presents the rudiments of the subject, keeping the beginners in mind. Once you are initiated into the subject, further advanced study can be persued by browsing through texts such as Product Management, Chunawalla (HPH) where technological and mathematical aspects of the subject are incorporated.

Book Content of Rudiments of Product Management
  1. Nature and Scope of Product Management
  2. Product Life Cycle and Market Evolution
  3. Marketing Process and Marketing Planning
  4. Defining the Competitive Set
  5. Competitor Analysis
  6. Customer Analysis
  7. Demand Measurement and Forecasting
  8. Product Planning
  9. New Products: Planning and Development
  10. Pricing Decisions
  11. Advertising Decisions
  12. Sales Promotion Decisions
  13. Channel Management
  14. Managing Services Quality
  15. Financial Analysis for Product Management

About The Author

S.A. Chunawalla has degrees in commerce, pharmacy and management. He has taught the marketing related subjects to the students of the BBA programme of Sardar Patel University, Vidya Nagar. At present he is a communication consultant in Mumbai. He has guided present he is a communication consultant in Mumbai. He has guided research projects of many management students. Some of his books such as Product Management are very popular with the students all over the country.

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