Marketing Management

ISBN Number : 978-81-8488-804-1

Student Price : Rs.250

Student Dollar Price : 10$

Book Edition : First

Year of Publication : 2010

No. Of Pages : 364

Book Weight :0

About The Book

This book, Marketing Management, addresses these issues fully. Each chapter opens with a Preview Case which will provide you some fundamental ideas about the practical side of the concepts discussed therein . In addition to this, many examples picked out from the current Indian marketing scenario are included in the text. The book is profusely illustrated with samples of product offers, and advertisements relevant to each topic. These will help you to understand the practical side as you learn the theory.

Book Content of Marketing Management

 

  1. Marketing Management
  2. Marketing Environment
  3. Indian Marketing Environment
  4. Marketing Research
  5. Demand Measurement and Sales Forecasting
  6. Marketing Information System
  7. Market Segmentation and Targeting
  8. Product Planning
  9. The Concept of Product Life Cycle (PLC)
  10. The New Product Development Process
  11. Pricing Decision and Strategies
  12. Distribution (Placing)
  13. Retail Management
  14. Promotion Mix Decision
  15. Personal Selling And Sales Force Management
  16. Marketing Planning
  17. Rural Marketing
  18. Case Studies

 

About The Author

Dr. K. Karunakaran is presently Professor at St. Josephs College of Commerce, (Autonomous), Bengaluru, and Academic Consultant. He retired as General Manager from the Fertilisers and Chemicals Travancore Ltd, Kochi, one of the largest Public Sector Enterprises in India, after a long service of 33 years. Being a prolific writer, he has published more than twenty six books, most of which are prescribed texts and study materials for the MBA and M.Com. courses of various Indian Universities. He has also published a photo-journalism themed book Temples and Legends of Karnataka which covers the details of the origin, history, architectural significance and fascinating legends of 108 temples. He has contributed several research papers and articles in leading newspapers like Economic Times, News Time, Deccan Chronicle, The Hindu and Deccan Herald. He has been a recipient of the Fertiliser Association of Indias National Level Award for the Best Article on Marketing for two years. He is also an accomplished artist and has held many solo exhibitions of his paintings. He is an active life member of the NGO People for Animals.

Dr. Karunakaran has obtained certification as an Accredited Management Teacher (AMT) conferred by the All India Management Association (AIMA), New Delhi. He is the proud winner of the Dr. Sarvepalli Radhakrishnan DISTINGUISHED PROFESSOR National Award, 2021, in Marketing Management, conferred by the Center for Professional Advancement and Dr. Sarvepalli Radhakrishnan BEST TEACHER National Award, 2022, in Marketing Management, conferred by the International Multidisciplinary Research Foundation.

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