Dr. H.S. Cheema has total work experience of 28 years in Industry. Academic (sales, marketing. channel management. product development, licensing, merchandising and exports). He has also handled exports to the countries like Nepal. Burma, Bangladesh and Sri Lanka. He has a major exposure of handling sales at National level. He has presented papers at National and International Conference, and has received honours in research paper contest. His paper has been selected at the International Level, and had presented papers at APMC Asia-Pacific Marketing Conference in Malaysia, and at MAG Scholar Conference at Wellington. New Zealand.
He is also invited as a Chairperson in IBS Hyderabad. IBS Powai. IMI Indore. and other B-schools, to the Chair the session. He has to his credit of taking first movers advantage in analysing the case study on "Chak De India" as management training tool. He has conducted workshop based on Chak De for 24 B-schools in Indore with wider media coverage, where media has addressed him as a Management Guru. He has conceptualised innovative big events in academic, i.e., "Chakravyuh", "GNIMS da Lashkara" and "Aashayein". He is the Author of the book "Rural Marketing Opportunities and Challenges" and Co-editor of four books: (1) "Glimpses of Emerging Trends in Trade and Development", (2) "Entrepreneurship, Growth and Economic Integration − A Linkage" (3) "Library: A Temple of Learning and Knowledge House", and (4) "Women Empowerment in the 2 Century".
Dr. H.S. Cheema is also Founder Editor-in-chief of "Atmajvot" and Gyan Samhita Journal of Research. He is also on the Editorial Advisory Board of various National and International Journals like: (1) "IMI Disha", (2) "International Journal of Management Prudence", (3) "Management Prudence", (4) "Editorial Review Board of Asian Journal of Business Research", (MAG Scholar, New Zealand)", and (5)"Kaleidoscopic Perspectives of Research in the Globalized Era".
He is also Lifemember of Higher Education Forum, Lifemember of ISTD (Indian Society for Training and Development), Member of Commerce Teachers Association of SNDT Women`s University, Mumbai, Lifemember of Maharashtra State Commerce Association, Recognised as a PG Teacher of the Mumbai University for MMS degree.
Dr. H.S. Chcema is a CEO and Dean with Institute for Future Education Entrepreneurship and Leadership (IFEEL).