Dictionary of Marketing

ISBN Number : 978-93-5051-514-3

Student Price : Rs.298

Student Dollar Price : 12$

Library Price : Rs.650

Library Dollar Price : 26$

Book Edition : First

Year of Publication : 2017

No. Of Pages : 240

About The Book

This dictionary will cater to the needs to undergraduate and postgraduate marketing students, marketing administrators, planners, journalists, business managers and bankers.

This dictionary includes the terms pertaining to "Marketing" which are judiciously selected from authoritative sources. Entries are compact yet self-explanatory. Every effort has been made to keep the description of terms, accurate, clear and concise.

About The Author

Gagan Raj -

Valdosta State University,

Georgia, U.S.A.

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