International Business Environment

ISBN Number : 978-93-5299-437-3

Student Price : Rs.650

Student Dollar Price : 25$

Library Price : Rs.1500

Library Dollar Price : 60$

Book Edition : Eighth

Year of Publication : 2019

No. Of Pages : 512

Book Weight :872

About The Book

Business decision in general and strategies in particular are influenced by the business environment - those external factors like the economic, political / regulatory, social / demographic, technological and natural factors which make up the opportunities for and threats to business. That formulation of strategy is some times defined as establishing a proper firm-environment fit highlights the importance to Management of a through understanding of the business environment. With the progressive liberalisation and surging globalisation, business environment is increasingly becoming international in several dimensions even for local firms.

This book by a renowned author, acclaimed for the succinct treatment of the subject and lucid style, covers the syllabi of International Business Environment and Management / International Business Environment of the MBA / MIB courses as per the UGC Model Curriculum. The analytical approach and a number of boxes, figures and tables make this book very plausible, informative, interesting and insightful. The text is supplemented with a number of Cases which are ideal for self exploration as well as group discussion.

 

Contents :

1. International Business and Its Environment
2. International Economic Cooperation and Agreements
3. International Economic Institutions
4. International Trade and Investment Theories
5. International Trade and Payments
6. International Investment
7. Multinational Corporations
8. Global Competitiveness
9. International Operations Management
10. International Monetary System and Foreign Exchange Market
11. Globalisation
Cases

About The Author

Dr. Francis Cherunilam, a postgraduate in Economics and Management and a doctorate in the area of International Business, has been closely associated with several reputed educational institutions, professional bodies and business enterprises.

He started his career in the Department of Postgraduate Studies and Research in Economics, University of Mysore and later shifted to the Department of Management Science of the same University. He served as Director, School of Management Studies, Cochin University of Science and Technology; Director, Albertian Institute of Management, Cochin; Kochi Business School, Cochin; Director, Mangalam School of Management Studies, Ettumanoor and HOD and Dean, Viswajyothi School of Management Studies, Vazhakulam (Muvattupuzha). He also had a short stint at the Indian Institute of Management, Kozhikode (IIMK), as Professor and Chairman, Marketing Area.

Dr. Cherunilam is a prolific writer and has to his credit more than sixty books and more than 250 research papers and articles spanning over Management, Commerce, Economics, Sociology, Public Administration, Demography, Habitat, etc. He was the first one in India to author a book on Business Environment. The book International Business (PHI Learning) got a best-seller book award. The Garyounis University, Libya, has published the Arabic version of his International Economics, the English edition of which has been published by McGraw-Hill Education. His other popular books include Business and Government, Strategic Management, Industrial Marketing, International Marketing, Two Decades of LPG, International Business Environment, International Trade and Export Management etc. Several of the books are best-sellers in the respective areas and are recommended for various courses by UGC and AICTE and universities and institutes throughout the country.

Dr. Cherunilam has been a member of the Board of Directors of some firms and has been a consultant to several public and private organisations. He is founder editor of some reputed journals.

Book Reviews

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