International Business Environment

ISBN Number : 978-93-5299-437-3

Student Price : Rs.625

Student Dollar Price : 25$

Library Price : Rs.1500

Library Dollar Price : 60$

Book Edition : Eighth

Year of Publication : 2019

No. Of Pages : 512

Book Weight :872

About The Book

Business decision in general and strategies in particular are influenced by the business environment - those external factors like the economic, political / regulatory, social / demographic, technological and natural factors which make up the opportunities for and threats to business. That formulation of strategy is some times defined as establishing a proper firm-environment fit highlights the importance to Management of a through understanding of the business environment. With the progressive liberalisation and surging globalisation, business environment is increasingly becoming international in several dimensions even for local firms.

This book by a renowned author, acclaimed for the succinct treatment of the subject and lucid style, covers the syllabi of International Business Environment and Management / International Business Environment of the MBA / MIB courses as per the UGC Model Curriculum. The analytical approach and a number of boxes, figures and tables make this book very plausible, informative, interesting and insightful. The text is supplemented with a number of Cases which are ideal for self exploration as well as group discussion.


Contents :

1. International Business and Its Environment
2. International Economic Cooperation and Agreements
3. International Economic Institutions
4. International Trade and Investment Theories
5. International Trade and Payments
6. International Investment
7. Multinational Corporations
8. Global Competitiveness
9. International Operations Management
10. International Monetary System and Foreign Exchange Market
11. Globalisation

About The Author

Dr. Francis Cherunilam, a postgraduate in Economics and Management and a doctorate in the area of International Business, was Director of School of Management Studies, Cochin University of Science and Technology and some other B-Schools. He was earlier on the faculties of the Department of Postgraduate Studies and Research in Economics and the Department of Management Science, University of Mysore. He also had a short stint at the Indian Institute of Management, Kozhikode, as Professor and Chairman, Marketing Area. Currently, he is Dean, Viswajyothi School of Management Studies.

Dr. Cherunilam is a prolific writer and has to his credit more than 50 books and 250 research papers and articles spanning over Management, Economics, Demography and Habitat. His popular books include Industrial Marketing, International Business, Strategic Management, Global Economy and Business Environment, Business and Government, International Business Environment, Two Decades of LPG and Economic Reforms in India and Abroad. The Garyounis University, Libya, has published the Arabic version of his International Economics. Some of his works have been published in Hindi too. He contributes a regular feature entitled Corporate Scene to the quarterly journal Organisational Management. Several of his books are best sellers in the respective areas.

He has been a consultant to several public and private organisations and Director of some companies. He is a member of Management Committee of Kerala Management Association and Indian Society for Training and Development; founder member and chairman, Socio-Economic and Management Research Institute and founder member, Indian Professional Congress.

He is a winner of the first Air India Excellence Award for Teachers.

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