Business Economics is, essentially, the applied economic science pertaining to business decision-making. A working knowledge of economic tools of analysis is very useful to a modem businessman in his decision-making process.
It is, thus a welcome trend, in recent year, in the Indian universities to introduce a coerce in business economics in the syllabi of the curricula of Commerce Faculties at undergraduate level.
The Government of Andhra Pradesh under the able and Dynamic leadership of Sri. N. Chandra Babu Naidu, Hon'ble Chief Minister of A.P., Who has been taking all the essential measures to develop the higher education to match to the changing needs, seriously thought of introducing CBCS pattern at the UG level as per the guidelines given by the UGC. In this connection the A.P. State Council of Higher Education has decided to prepare curriculum for UG students throughout the state. Accordingly 1st year B.Com. Business Economics has also been revised in july 2015 for all the universities in A.P. n CBCS, semester pattern. A good reading list it already suggested along with the syllabus as a water mark of the level of standard desired in treatment of the subject-matter. The present book is lucidly written with a view to catering to the need to the students community.
Unit – 1 : Introduction
Unit – 2 : Demand Analysis
Unit – 3 : Elasticity of Demand
Unit – 4 : Cost and Revenue Analysis
Unit – 5 : Break-even Analysis