Business Economics

ISBN Number : 978-93-5202-819-1

Student Price : Rs.150

Student Dollar Price : 6$

Book Edition : First

Year of Publication : 2015

No. Of Pages : 150

Book Weight :220

About The Book

Business Economics is, essentially, the applied economic science pertaining to business decision-making. A working knowledge of economic tools of analysis is very useful to a modem businessman in his decision-making process.

It is, thus a welcome trend, in recent year, in the Indian universities to introduce a coerce in business economics in the syllabi of the curricula of Commerce Faculties at undergraduate level.

The Government of Andhra Pradesh under the able and Dynamic leadership of Sri. N. Chandra Babu Naidu, Hon'ble Chief Minister of A.P., Who has been taking all the essential measures to develop the higher education to match to the changing needs, seriously thought of introducing CBCS pattern at the UG level as per the guidelines given by the UGC. In this connection the A.P. State Council of Higher Education has decided to prepare curriculum for UG students throughout the state. Accordingly 1st year B.Com. Business Economics has also been revised in july 2015 for all the universities in A.P. n CBCS, semester pattern. A good reading list it already suggested along with the syllabus as a water mark of the level of standard desired in treatment of the subject-matter. The present book is lucidly written with a view to catering to the need to the students community.


Contents :

Unit – 1 : Introduction
Unit – 2 : Demand Analysis
Unit – 3 : Elasticity of Demand
Unit – 4 : Cost and Revenue Analysis
Unit – 5 : Break-even Analysis

About The Author

Professor D.M. Mithani has a Masters Degree in Economics and a Ph.D. in Banking and Finance from the University of Mumbai.

Dr. Mithani has teaching experience of over five decades serving in India at the University of Mumbai and the Narsee Monjee Institute of Management Studies (NMIMS), Mumbai, besides his long-term association with the Universiti Utara Malasiya (UUM) at Malasiya and the Prince of Songkhla University (PSU) (Hatyai) and Thaksai University (Songkhla) at Thailand. He is also Adjunct Professor at Oriental Institute of Management, Vashi, Navi Mumbai. He was an elected member of the Executive Committee of the Indian Economic Association during 1988-1994. He is also having a honoured position of being an Professor Emeritus at the L.J. Institute of Business Management.

Dr. Mithani is a prolific writer. He has contributed widely to many journals, national and international seminars and conferences. He has published over 50 books in the field of Economics and Management. His latest publications include: Beyond Rhythms of Management, Management Economics, International Economics and Global Trade and Finance.

Dr. CH.S. Gopala Krishna Murthy -

Associate Professor and Head

Department of Economics,

B.V.K. College,


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