We have enormous fulfillment in presenting the first edition "Business Economics" written for students of UG courses. The subject matter is written in a simple and easily understandable language with adequate support from realistic information.

We consider this book is useful for understanding purposes through students as well as professionals. The book lays down the introduction to Economics, Scope and Importance of Business Economics, Demand Law of Demand, Elasticity of Demand, Price Elasticity of Demand, Total average, Marginal cost, Types of Cost, Break even analysis.

We are persuaded this book will present to be useful to students and teachers alike. This book would not have seen the light but for the support of our family members and friends.

Contents :

Unit – 1 Introduction to Business Economics
Unit – 2 Demand Analysis
Unit – 3 Elasticity of Demand
Unit – 4 Cost and Revenue Analysis
Unit – 5 Break even Analysis