Presenting the first edition "Business Economics" written for students of UG courses. The subject matter is written in a simple and easily understandable language with adequate support from realistic information.

This book is useful for understanding purposes through students as well as professionals. The book lays down the Introduction to Economics, Scope and Importance of Business Economics, Demand, Law of Demand, Elasticity of Demand, Demand Forecasting, Supply concept and functions, Consumer behaviour, Law of diminishing marginal utility, Equimarginal utility, Indifference curve, Production, Law of Returns to Scale, Economics of Scale, Cost Classification, Break even analysis, Product pricing, Monopoly, Oligopoly, Pricing objectives and methods.

Contents :

UNIT 1 - Introduction to Business Economics
UNIT 2 - Demand and Supply Functions
UNIT 3 - Consumer Behaviour
UNIT 4 - Production
UNIT 5 - Product Pricing