This book has been written to serve for the commerce and management students those who are interested in the field of marketing. Now a days studying and understanding “Principle of Management” is required for the success of a company in the competitive market place and individual in the workplace. This book will help to understand the marketing and services management accurately because of the simple explanation of each and every concepts with suitable example.

The impossible becomes possible to the endowed with resourcefulness. It is with immense pleasure our indebtedness to our parents and family members for the encouragement and timely support in completing the book.

Contents :

Unit – 1 Introduction to Management
Unit – 2 Planning
Unit – 3 Organizing
Unit – 4 Recruitment, Selection Training, Direction, Co-ordination and Controlling
Unit – 5 Business Ethics