Strategic Management

ISBN Number : 978-93-5367-164-8

Student Price : Rs.660

Student Dollar Price : 26$

Library Price : Rs.1250

Library Dollar Price : 50$

Book Edition : Sixth

Year of Publication : 2019

No. Of Pages : 408

Book Weight :530

About The Book

The whole text has been restructured and modified, information has been updated throughout, many contemporary live examples and explanations have been added and the scope of a number of chapters has been enlarged. Three new chapters, viz., Social, Environmental and Economic Responsibilities of Business, Environmental Analysis and Diagnosis, and Knowledge Management have been added.

 

Contents -

1. Strategic Management: An Introduction
2. Mission, Objectives and Social Responsibility
3. Social, Environmental and Economic Responsibilities of Business
4. Corporate Governance
5. Business Environment
6. Environmental Analysis and Diagnosis
7. SWOT Analysis and Strategy Formulation
8. Strategy Implementation
9. Strategy and Structure
10. Strategy Evaluation and Control
11. Portfolio Strategy
12. Competitive Analysis and Strategies
13. Corporate Level Generic Strategies
14. Business Growth
15. Mergers and Acquisitions
16. Turnaround Management and Corporate Restructuring
17. Globalisation
18. Functional Strategies
19. Knowledge Management
20. Management of Change

About The Author

Dr. Francis Cherunilam, a postgraduate in Economics and Management and a doctorate in the area of International Business, has been closely associated with several reputed educational institutions, professional bodies and business enterprises.

He started his career in the Department of Postgraduate Studies and Research in Economics, University of Mysore and later shifted to the Department of Management Science of the same University. He served as Director, School of Management Studies, Cochin University of Science and Technology; Director, Albertian Institute of Management, Cochin; Kochi Business School, Cochin; Director, Mangalam School of Management Studies, Ettumanoor and HOD and Dean, Viswajyothi School of Management Studies, Vazhakulam (Muvattupuzha). He also had a short stint at the Indian Institute of Management, Kozhikode (IIMK), as Professor and Chairman, Marketing Area.

Dr. Cherunilam is a prolific writer and has to his credit more than sixty books and more than 250 research papers and articles spanning over Management, Commerce, Economics, Sociology, Public Administration, Demography, Habitat, etc. He was the first one in India to author a book on Business Environment. The book International Business (PHI Learning) got a best-seller book award. The Garyounis University, Libya, has published the Arabic version of his International Economics, the English edition of which has been published by McGraw-Hill Education. His other popular books include Business and Government, Strategic Management, Industrial Marketing, International Marketing, Two Decades of LPG, International Business Environment, International Trade and Export Management etc. Several of the books are best-sellers in the respective areas and are recommended for various courses by UGC and AICTE and universities and institutes throughout the country.

Dr. Cherunilam has been a member of the Board of Directors of some firms and has been a consultant to several public and private organisations. He is founder editor of some reputed journals.

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