Economic For Business

ISBN Number : 978-93-5142-596-0

Student Price : Rs.698

Student Dollar Price : 28$

Book Edition : Third

Year of Publication : 2021

No. Of Pages : 504

Book Weight :666

About The Book

The title provided case studies to practices and analyze the business situation and apply economic laws wherever possible. Every chapter has been updated as per the needs. The shortcomings of the first edition have been looked into. We hope that the students community will well receive this title.


Contents :

Chapter 1 : Economics for Business
Chapter 2 : Economic and Econometric Models
Chapter 3 : The Theory of Consumer Behavior
Chapter 4: Demand Analysis
Chapter 5 : Demand Forecasting
Chapter 6: Revenue Analysis and linear Programming
Chapter 7 : Production Analysis
Chapter 8: Cost Analysis
Chapter 9 : Market Structure
Chapter 10: Equilibrium of a Firm Under Perfect Competition
Chapter 11: Pricing Under Monopoly and Monopolistic Competition
Chapter 12 : Pricing Under oligopoly
Chapter 13: Neoclassical Theory of Firm
Chapter 14: Pricing Theories – Various Models
Chapter 15: Managerial Theories of a Fipm
Chapter 16: Pricing Methods, Policies and Practices
Chapter 17: Circular Flow of Income
Chapter 18: National Income Analysis
Chapter 19: Macro Economic Policies and Balance of Payments
Chapter 20: Inflation
Chapter 21: Unemployment
Chapter 22: Consumption Function
Chapter 23: Rational Expectations
Chapter 24: Supply Side Economics
Chapter 25: Indian Economy – Planning Era
Chapter 26: Characteristics of Indian Economy
Chapter 27: Development of Indian Economy (Sector Wise Analysis)
Highlights of Developmental Activities of Indian Economy
Review of Recent Developments in Indian Economy
Recent Policies of Government of India
Case Studies
Bibliography and References
Objective Questions

About The Author

Prof. H.R. Appannaiah, is an erudite scholar and a prolific writer. He has promoted educational institutions and has a teaching experience of over 50 years, serving in the capacity of professor, principal and the director of postgraduate center. He has widely traveled abroad and has presented many research papers in national and international conferences. He has authored over 90 titles on Commerce and Management subjects, catering to the needs of graduate and postgraduate studies in Commerce and Management. He is a member of Federation of Chambers of Commerce and Industry in Karnataka and has served as Chairman of Business Education Committee, besides being the member of International Trade Committee, IT Committee and Tourism Committee. He has founded Federation of Teachers` Councils of Commerce and Management in Karnataka to revamp business education. As a Founder President, he has contributed to give a new turn to business education in Karnataka. At the instance of the Federation, Government of Karnataka appointed a high-powered committee to restructure business education in Karnataka for which he was appointed as a member.

His contribution to commerce and management literature in KANADA (state language) is immeasurable. Glossary of business concepts in Kannada covering over 4,000 concepts on Finance, Marketing, HRM and Accounting authored by him is an academic marvel. This work is acclaimed as a classic literature of its own kind on Commerce and Management in Kannada.

Tumkur University has conferred on Prof. H.R. Appannaiah, Doctor of Letters for his thesis on business education. Considering his contribution to business education, Tumkur University (Karnataka) has honored him by conferring "Honorary Professor of Management".

Dr. P.N. Reddy -

Ph.D. Director,

K.K.E.C.S. Institute of Management, Bangalore,

Former Dean & Chairman, Department of P.G. Studies in Commerce and Management,

Bangalore university.

Prof. S. Shanthi has a M.A. and M.Phil. degree in Economics, gold medalist in M.A. and a university rank holder in M.Phil. (Madurai Kamaraj University) and also MBA degree froth Allahabad University.

Prof. S. Shanthi is currently a Faculty of Economics and Entrepreneurship in the Mount Carmel College, Bangalore. She has 16 years of teaching experience in the undergraduate and 5 years of teaching for the postgraduate level. Recently, she has developed a passion for entrepreneurship education and taken a keen interest in spreading the awareness of the same among the students. She is a faculty member of National Entrepreneurial Network. She has done EEC (Entrepreneurship Educators Course) offered by Stanford Ventures - USA, IIMB & NEN and EEDC (Entrepreneurship Educators Development Course from ISB, Hyderabad) to enhance her teaching knowledge in the field of entrepreneurship. She is a certified Entrepreneurship educator. She is currently undergoing Mentors Certificate Program of London Business School, Goldman Sachs & NEN. She is also a member of Women Entrepreneur`s Committee of FKCCI.

Prof. S. Shanthi has presented papers in the international and national conferences and she also conducted various students workshops on idea generation, opportunity evaluation etc. She has also written case studies.

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