Business Policy and Strategic Management

ISBN Number : 978-93-5202-496-4

Student Price : Rs.540

Student Dollar Price : 22$

Book Edition : Second

Year of Publication : 2015

No. Of Pages : 350

Book Weight :446

About The Book

The overwhelming response from students and faculty members to the first edition of “Business Policy and Strategic Management” has pushed me to the Second edition. A new reading material “Corporate Social Responsibility and Performance: A Case of Canara Bank” has been include at the end of third chapter. A Case of Tata Refractories Ltd. And several Indian companies which have turned global specialists in turnaround are incorporated along with the 13th Chapter. Four new cases on Indian Railway, Vaigai Oils Ltd., Aravind Eye Hospital and Infosys are included in this edition in response in response to the requests from a section of faculty members. The latest question paper on Strategic Management of Anna University is included at the end for the benefit of students.


Contents :

1. The strategic Management
2. Mission and Goals
3. Corporate Government and Social Responsibility
4. External Environment
5. Porter’s Five Forces Model and Strategic Groups
6. Competitive Advantage: Resource, Capabilities and Core Competencies
7. Internal Scanning: Organizational Analysis
8. Strategy Formulation: Situation Analysis
9. Strategy Formulation: Corporate strategy
10. Strategy Formulation: At the business Level
11. Strategy Formulation: Functional Strategy
12. Strategy in Global Environment
13. Building and Restructuring the Corporation
14. Strategy Choice and Balanced Scorecard
15. Implementation of Strategy: Designing Organizational Structure to Strategy
16. Designing Strategic Control System: Matching Control and Structure to Strategy
17. Matching Structure and Control to Strategic
18. Implementation of Strategic Change: Politics, Power and Change
19. Techniques of Strategic Evolution and Control
20. Strategic Issues in Managing Technology and Innovation
21. Strategic Issues in Entrepreneurial Ventures and Small Businesses
22. Strategic Issues in Not-for-profit Organization
Case Study – What it is?
Illustrative Case – Robinhood
Canara Bank
Coffee Board in Liberalized ERA
A Case Study of Indian Railways
Vaigai Oils
Infosys and Narayana Murthy
Dr. Venkatasamy of Aravind Eye Hospital

About The Author

Dr. (Mrs.) M. Jeyarathnam has been selected for the award of Emeritus Fellowship by the University Grants Commission during the year 2014-15. She is attached to Madurai Institute of Social Sciences affiliated to Madurai Kamaraj University as Emeritus Professor. She served as Professor / Director in Bharathiyar University prior to her retirement.

She was awarded Ph.D. in Business Administration from Madurai Kamaraj University in 1994. She has two Masters Degree : (i) in English Literature and (ii) in Business Management.

Her areas of specialization are Human Resource Management and Corporate Stragegy. She has published 46 Research Articles in peer reviewed National and International journals. In addition, two major research projects and one minor research International journals. In addition, two major research projects and one minor research project funded by UGC and ICSSR have been undertaken by her. Nine scholars have been awarded Ph.D. and six Ph.D. scholars are pursing under her research guidance. She is a member of Editorial Board for International Journal of Management Review. She is also a member of Doctoral Committee of Anna University – Coimbatore and Gandhigram Rural University and Advisory Board constituted by Government of Tamil Nadu for Premature Release of Prisoners. She served as a member of the Senate of Bharathiyar University.

Her research article entitled “Dr. A.P.J. Abdul Kalam – Manager Par Excellence – A Point of View” received commendations from the former President of India, Dr. A.P.J. Abdul Kalam. She visited Dhaka on invitation to present a research paper in the Third Academic Conference organized by the Association of Management Development Institutions of South Asia (AMDISA) in 1994.

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