Strategic Management and Entrepreneurship

ISBN Number : 978-81-8488-888-1

Student Price : Rs.225

Student Dollar Price : 9$

Library Price : Rs.795

Library Dollar Price : 32$

Book Edition : First

Year of Publication : 2017

No. Of Pages : 154

Book Weight :210

About The Book

This book titled "Strategic Management and Entrepreneurship" attempts to provide a conceptual view and a comprehensive insight into the basics of corporate strategy and its policy implication. The book has been designed keeping in view the curriculum of strategic management course in various universities in Orissa and is intended for the MBA, BBA, Integrated MBA of many universities of Orissa.

This book deals with basics of Strategic management in a comprehensive but concise manner. We have tried to incorporate real life corporate example to give a better understanding to the students on the concepts principle and practices. Pertaining to Strategic Management. The framework of our book its reinforced by 12 case studies that encompasses the aboard spectrum of Strategic Management – Principles and practices. The book is written in a clear and easy to read style. The textbook is divided into 12 chapter which covers Corporate Strathy: An Overview, Mission and objectives, Strategic Management Process, Environmental Analysis and Environmental Scanning, Internal Analysis, Competitive analysis, Business Portfolio Analysis, Mergers and acquisitions, Strategic Alliances, joint Ventures and Divestment, Diversification Strategies, Strategic Alternatives, Strategy Evaluation and Control, Entreprnatives, Strategy Evaluation and Control, Entrepreneurship Development.

The purpose of this textbook is to provide the management students with the requisite practical orientation and exposure for understanding the real world business situation. Strategically, we have tried to keep the book simple compact and learner friendly.


Contents :

1. Corporate Strategy: An Overview
2. Mission and objective
3. Strategic Management Process
4. Environmental Analysis and Environmental Scanning
5. Internal Analysis
6. Competitive Analysis
7. Business Portfolio Analysis
8. Mergers and Acquisitions
9. Strategic Alliances, Joint Ventures and Divestment
10. Diversification Strategies
11. Stategic Alternatives
12. Entrepreneurship Development
13. Strategy Evolution and Control
14. Case Study
15. References

About The Author

Debidutta Acharya is a postgraduate in Economics from Ravenshaw College, Utkal University and MBA in Finance from Pondichery University. He has more than 7 years of experience in academics. He has participated in several seminars and management development programmes in the area of Managerial Economics, Finance, Banking and Insurance. He has to his credit 3 articles published in reputed Magazines.

Presently, apart from his regular job, he is also associated with DDCE, Utkal University, MBA dept. as a guest faculty and to many more management institutes of repute. He is also a certified faculty for teaching “The Foundation on Banking” designed and launched by ICICI Bank in partnership with different Universities in Orissa. He is also pursuing his Ph. D. in Finance.

He is presently dealing management papers like – Managerial Economics, Financial Services, Engineering Economics and Costing, Insurance and Risk Management, Financial Management, Banking Management, Business Environment, Strategic Management, Business Ethics and Corporate Governance.

Amitabh Nanda is basically a Mechanical Engineer with MBA in Marketing. He is having a teaching experience of 3 and half years with a corporate experience of 2 years. Now, he is working as a Senior Lecture at CITE which is a govt. college under BPUT, Orissa.

Prior to CITE, he was a regular faculty at Amity Business School, Bhubaneswar and before that the he was a faculty at ICFAI.

Presently, apart from his regular job, he is also associated with Utkal University, MBA deptt. As a guest faculty and to many more management institutes of repute. He is also pursuing his Ph. D. in marketing at Ravenshaw University.

He is presently dealing management papers like – Strategic Management Marketing Management, Services Marketing, Advertising Management, Business Ethics and Corporate Governance.

Book Reviews

Login Form