Managerial Economics

ISBN Number : 978-93-5142-188-7

Student Price : Rs.425

Student Dollar Price : 17$

Book Edition : First

Year of Publication : 2017

No. Of Pages : 362

Book Weight :0

About The Book

Economics is an essential discipline of study in social sciences. As society change, economic theories will also change, new philosophies will develop and new economic laws are formulated to suit the growing needs of the economy. Ever-changing economic needs of a society necessitated the need for the study of Managerial Economics. This discipline is an amalgamation of economic theory with business practices so as to ease decision-making and future planning by management. Managerial Economics assists the managers to arrive at rational solution for various economic obstacles faced by their organization. The key of Managerial Economic is the micro-economic theory of the firm. It reduces the gap between economic in theory and economics in practice. Managerial Economics is a science that deals with effective use of scarce resource. It guides the mangers in taking decision relating to the firm's customers, competitors, suppliers as well as the internal functioning of a firm. It makes use of statistical and analytical tools to assess economic theories in solving practical business problems.

In business world, businessmen will have the core competence to run their business only in certain areas. They are confronted with several problems which they cannot solve with their business acumen. The tools and laws of economics can provide certain solution dispassionately. Economic laws are generously used to solve business problem. In this context a new discipline has emerged called Managerial Economics which deals in the-application of economic laws to solve business problems. This new discipline has become an essential subject of study in business education in all the universities.


Contents :

1. Economics for Business
2. Fundamental Concepts of Managerial Economics
3. Managerial Theories of a Firm
4. Optimum Firm
5. Demand Analysis
6. Demand Forecasting
7. Supply Analysis
8. Cost Analysis
9. Production Analysis
10. Indifference Curves
11. Market Structure
12. Equilibrium of a Firm Under Perfect Competition
13. Pricing under Monopoly and Monopolistic
14. Pricing Policies and Methods
15. Profits
16. Break Even Analysis

About The Author

Prof. H.R. Appannaiah, is an erudite scholar and a prolific writer. He has promoted educational institutions and has a teaching experience of over 50 years, serving in the capacity of professor, principal and the director of postgraduate center. He has widely traveled abroad and has presented many research papers in national and international conferences. He has authored over 90 titles on Commerce and Management subjects, catering to the needs of graduate and postgraduate studies in Commerce and Management. He is a member of Federation of Chambers of Commerce and Industry in Karnataka and has served as Chairman of Business Education Committee, besides being the member of International Trade Committee, IT Committee and Tourism Committee. He has founded Federation of Teachers` Councils of Commerce and Management in Karnataka to revamp business education. As a Founder President, he has contributed to give a new turn to business education in Karnataka. At the instance of the Federation, Government of Karnataka appointed a high-powered committee to restructure business education in Karnataka for which he was appointed as a member.

His contribution to commerce and management literature in KANADA (state language) is immeasurable. Glossary of business concepts in Kannada covering over 4,000 concepts on Finance, Marketing, HRM and Accounting authored by him is an academic marvel. This work is acclaimed as a classic literature of its own kind on Commerce and Management in Kannada.

Tumkur University has conferred on Prof. H.R. Appannaiah, Doctor of Letters for his thesis on business education. Considering his contribution to business education, Tumkur University (Karnataka) has honored him by conferring "Honorary Professor of Management".

Prof. S. Shanthi has a M.A. and M.Phil. degree in Economics, gold medalist in M.A. and a university rank holder in M.Phil. (Madurai Kamaraj University) and also MBA degree froth Allahabad University.

Prof. S. Shanthi is currently a Faculty of Economics and Entrepreneurship in the Mount Carmel College, Bangalore. She has 16 years of teaching experience in the undergraduate and 5 years of teaching for the postgraduate level. Recently, she has developed a passion for entrepreneurship education and taken a keen interest in spreading the awareness of the same among the students. She is a faculty member of National Entrepreneurial Network. She has done EEC (Entrepreneurship Educators Course) offered by Stanford Ventures - USA, IIMB & NEN and EEDC (Entrepreneurship Educators Development Course from ISB, Hyderabad) to enhance her teaching knowledge in the field of entrepreneurship. She is a certified Entrepreneurship educator. She is currently undergoing Mentors Certificate Program of London Business School, Goldman Sachs & NEN. She is also a member of Women Entrepreneur`s Committee of FKCCI.

Prof. S. Shanthi has presented papers in the international and national conferences and she also conducted various students workshops on idea generation, opportunity evaluation etc. She has also written case studies.

Prof. H.R. Ramanath, M.Com, MBA, M.Phil, (Ph.D.) is working as Professor of Management at Post Graduate Centre for Management Studies of Surana College Bangalore. Prior to this assignment, he has served in Manufacturing and IT industries for ten years. Very young and bright scholar, Prof. H.R. Ramanath has twelve books to his credit on Commerce and Management and a teacher par excellence.

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