Business Economics (Micro)

ISBN Number : 978-93-5142-007-1

Student Price : Rs.198

Student Dollar Price : 8$

Book Edition : First

Year of Publication : 2015

No. Of Pages : 232

Book Weight :330

About The Book

This book is intended to serve as a comprehensive text-book on Business Economic (Micro) for the First Year B.B.A. degree course of Pune university under the revised curriculum, effective from June, 2013. Its main objective are:

- To expose students to basic microeconomic concepts.
- To apply economic analysis in the formulation of Business policies.
- To use economic reasoning of business.

A course in economic is always fascinating. There is a variety of reasons for which students opt for economics. There are attractions for a career in business, banking, economic advisory, economic teaching and research. It is heartening to note that the BBA, Degree course in Economic is upgraded under the guiding principles of catering to all these types of students. The new course provides a new vista. It demonstrates that economic is a vibrant subject that could provide powerful insights into the complexities of our daily business economic life and country’s economic pursuits. The up gradation/restructuring of the course is essential when economic syllabi elsewhere at academic and professional levels have been upgraded.


Contents :

Unit – I Introduction
Unit – II Demand and Supply Analysis
Unit – III Revenue and Cost Analysis
Unit – IV Price Under Various Market Conditions
Unit – V Distribution

About The Author

Professor D.M. Mithani has a Masters Degree in Economics and a Ph.D. in Banking and Finance from the University of Mumbai.

Dr. Mithani has teaching experience of over five decades serving in India at the University of Mumbai and the Narsee Monjee Institute of Management Studies (NMIMS), Mumbai, besides his long-term association with the Universiti Utara Malasiya (UUM) at Malasiya and the Prince of Songkhla University (PSU) (Hatyai) and Thaksai University (Songkhla) at Thailand. He is also Adjunct Professor at Oriental Institute of Management, Vashi, Navi Mumbai. He was an elected member of the Executive Committee of the Indian Economic Association during 1988-1994. He is also having a honoured position of being an Professor Emeritus at the L.J. Institute of Business Management.

Dr. Mithani is a prolific writer. He has contributed widely to many journals, national and international seminars and conferences. He has published over 50 books in the field of Economics and Management. His latest publications include: Beyond Rhythms of Management, Management Economics, International Economics and Global Trade and Finance.

Mrs. Anjali Sane has a Master`s degree in Economics from the Gokhale Institute of Politics and Economics. She has also cleared the National Eligibility Test (NET) as well as State Eligibility Test (SET).

Mrs. Sane has a teaching experience of 7 years at the undergraduate and postgraduate level. She is presently working as a Faculty for Economics and as the Course-in-charge of Bachelor of Business Administration (B.B.A.) in MITSOM College, Pune.

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