Research Methodology

ISBN Number : 978-93-5202-807-8

Student Price : Rs.110

Student Dollar Price : 4$

Book Edition : First

Year of Publication : 2015

No. Of Pages : 118

Book Weight :0

About The Book

It is a matter of great pleasure a book on Research Methodology to students and teachers fraternity of T.Y. Bachelor of Business Administration for Saviribai Phule Pune University.

The special feature of this book are simple and lucid language, in-depth analysis more explanation to most of the topics. The book is also with practical clarity, methods and concept based w.r.t. application of research techniques. All chapter re properly revised and edited as per the syllabus of T.Y. BBA including latest techniques and theories.


Contents :

1. Introduction to research and research Methodology
2. Research Design
3. Primary Data Collection
4. Sampling
5. Methods of Secondary Data
6. Data Processing and Anaysis
7. Hypothesis and Testing Tools
8. Writing Skills for Business Research

About The Author

Dr. Shraddha Mayuresh Bhome -

M.Com., M.Phil. (Gold Medalist),

Professional MBA, Ph.D. in Commerce,

Pursuing D.Litt. in Commerce.

Assistant Professor and Coordinator (Accounting and Finance),

Satish Pradhan Dnyansadhana College,Thane.

Nikitaa Prajapati -

MBA (HR), Pursuing Ph.D.,

Head of B.M.S. Department,

L.D. Sonawane College, Kalyan.

Dhanashree Deshmukh-Ghate -

M.A. (Psychology), PGDBM (HR), MMS (HR),

Assistant Professor,

MIT-SOM College, Pune – 38.

Anamika Ghosh -

MBA, Marketing and Personnel Management, Pursuing Ph.D.,


Pratibba College of Commerce & Computer Studies,

Chinchwad, Pune-19.

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