It is a matter of great pleasure a book on Research Methodology to students and teachers fraternity of T.Y. Bachelor of Business Administration for Saviribai Phule Pune University.

The special feature of this book are simple and lucid language, in-depth analysis more explanation to most of the topics. The book is also with practical clarity, methods and concept based w.r.t. application of research techniques. All chapter re properly revised and edited as per the syllabus of T.Y. BBA including latest techniques and theories.

Contents :

1. Introduction to research and research Methodology
2. Research Design
3. Primary Data Collection
4. Sampling
5. Methods of Secondary Data
6. Data Processing and Anaysis
7. Hypothesis and Testing Tools
8. Writing Skills for Business Research