International Trade and Export Management

ISBN Number : 978-93-5693-888-5

Student Price : Rs.698

Student Dollar Price : 28$

Library Price : Rs.1695

Library Dollar Price : 68$

Book Edition : Twenty Second

Year of Publication : 2023

No. Of Pages : 532

Book Weight :764

About The Book

International trade plays a very important role in the economic development and sustenance of most of the nations. The fact that international trade grows much faster than the world output implies that for many a dynamic enterprise, the potential market is not confined to the national frontiers. And for a good number of companies, the overseas market is not a secondary market but the primary market. The large and expanding world market often offers greater growth-and profit opportunities than the domestic market. No wonder, the multinational enterprises have been growing fantastically and dominate many sectors of the international market. For many small and medium size enterprises too, the overseas market is very important.

This book is intended to provide in one volume various theoretical and managerial aspects of international marketing. The book is divided into four parts. Part I, which deals with important theories, concepts, issues and organisations related to international trade and investment, provides a theoretical background for the study of export management. Special attention has been devoted to presenting the subject matter in a lucid style so that it could be easily understood even by those who do not have any academic background of Economics. Part II deals with various aspects of international marketing management. Part III provides a picture of India's foreign trade and commercial policy, including regulation of foreign trade. Part IV presents some cases.


Contents :

Theories, Concepts, Trends and Organisations

1. An Overview of International Trade
2. Theories of International Trade
3. Gains from Trade and Terms of Trade
4. Trade Policy (Free Trade versus Protection)
5. Regional Economic Integration (Trade Blocs) and Cooperation
6. International Commodity Agreements, Cartels and State Trading
7. Balance of Payments
8. International Monetary System
9. Foreign Exchange Market
10. Eurocurrency Market
11. International Financial and Development Institutions
12. World Trade Organisation (WTO)
13. International Investments
14. Multinational Corporations (MNCs)
15. Globalisation
16. International Marketing — An Introduction
17. International Marketing Environment and Marketing Strategy
18. International Marketing Intelligence
19. Market Selection and Profiling
20. Foreign Market Entry Strategies
21. International Marketing Channels
22. Product Strategy
23. Promotion Strategy
24. Pricing Strategy
25. Organisation for Export Marketing
26. Business from World Bank Aided Projects
Policy, Regulation and Promotion

27. Foreign Trade Policy and Regulation
28. Trade and BoP of India
29. Export Procedures and Documents
1. Marketing Problems of Leather Goods
2. Channel Selection and Product Modification
3. Export Market for Carpets
4. Decorative Tiles Ltd.
5. Minar Biscuits
6. Sind Steel Works Ltd.
7. Fine Home Furnishing Co.

About The Author

Dr. Francis Cherunilam, a postgraduate in Economics and Management and a doctorate in the area of International Business, has been closely associated with several reputed educational institutions, professional bodies and business enterprises.

He started his career in the Department of Postgraduate Studies and Research in Economics, University of Mysore and later shifted to the Department of Management Science of the same University. He served as Director, School of Management Studies, Cochin University of Science and Technology; Director, Albertian Institute of Management, Cochin; Kochi Business School, Cochin; Director, Mangalam School of Management Studies, Ettumanoor and HOD and Dean, Viswajyothi School of Management Studies, Vazhakulam (Muvattupuzha). He also had a short stint at the Indian Institute of Management, Kozhikode (IIMK), as Professor and Chairman, Marketing Area.

Dr. Cherunilam is a prolific writer and has to his credit more than sixty books and more than 250 research papers and articles spanning over Management, Commerce, Economics, Sociology, Public Administration, Demography, Habitat, etc. He was the first one in India to author a book on Business Environment. The book International Business (PHI Learning) got a best-seller book award. The Garyounis University, Libya, has published the Arabic version of his International Economics, the English edition of which has been published by McGraw-Hill Education. His other popular books include Business and Government, Strategic Management, Industrial Marketing, International Marketing, Two Decades of LPG, International Business Environment, International Trade and Export Management etc. Several of the books are best-sellers in the respective areas and are recommended for various courses by UGC and AICTE and universities and institutes throughout the country.

Dr. Cherunilam has been a member of the Board of Directors of some firms and has been a consultant to several public and private organisations. He is founder editor of some reputed journals.

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