Entrepreneurship Need of the Hour

ISBN Number : 978-93-5202-957-0

Student Price : Rs.240

Student Dollar Price : 10$

Library Price : Rs.950

Library Dollar Price : 38$

Book Edition : Second

Year of Publication : 2016

No. Of Pages : 200

Book Weight :330

About The Book

This book offers valuable information and guidance to potential entrepreneurs. It describes what entrepreneurship is and its role in economic development of a society.

The in-depth study of the subject is a rare presentation and the reader stands to reap the fruits of systematic approach from start to finish albeit the word ‘finish’ is extinct insofar as entrepreneurship is concerned. The book provides comprehensive knowledge of entrepreneurship from the idea stage to running the day-to-day business.


Contents :

1. Role of Enterpreneurs in Economic Development
2. Doing Business in India
3. Starting New Venture
4. Developing a Business Plan
5. Supporting Organizations to Entrepreneurship in India
6. Financing New Venture
7. Blue Ocean Stragegy
8. Importance of Different Functions in the SMEs in India

About The Author

Prof. Dr. Vidya Hattangadi is a doctorate in Marketing Management of Pune University and a post doctoral (D.Litt) in Management from University of Mumbai. She has 23 years of experience in industry and 8 years teaching experience.   

She is associated with Anjuman-I-Islam’s Allana Institute of Management Studies, Mumbai as Director cum Professor of Marketing.   

Her area of interest is management research. She is a Research Guide to a number of Ph.D. students registered with various universities.

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