Internet Age - Marketing with Social Media

ISBN Number : 978-93-5202-977-8

Student Price : Rs.198

Student Dollar Price : 8$

Library Price : Rs.750

Library Dollar Price : 30$

Book Edition : First

Year of Publication : 2015

No. Of Pages : 158

Book Weight :236

About The Book

This is just not about information on social media but a guide on how to effectively leverage the tools.

We have taken efforts to see that any layman who will spend time learning the tips and tools mentioned in the book without prior knowledge on social media will still be able to market his business online using social media.

If you are a beginner, or slready have Facebook account for years, still each one of you will learn some new strategies and tools in marketing your business or product. After conducting Social Media Marketing workshops for many years and interacting with hundreds Marketers, professionals, entrepreneurs, students we were inspired to see the outcome of the workshop. Most of the attendees found 300% increase in their marketing goals just by using simple techniques taught during the workshop. We asked ourselves, Why not reach millions of professionals like you with rich information and practical know-how on social media? So we started writing this book only to make you a superman or superwomen on social media.

The great philosopher Seneca once said, 'It is not because things are difficult that we do not dare; it is because we do not dare that things are difficult'. We realized this while writing this book and hence we made efforts to write it in easy and simple language and in a structured manner. We dare you to be a brand on social media. Use the Internet like never before and make technology work for you. If you are business or aspire to build your brand you have to be on social media. On the Internet your identity is the content that you post and interact with Period.

Remember each one of us is served with hundreds and thousands of advertisement online. It's all about ATTENTION. It's all about MOBILE. It's all about CONTENT. It's all about building enduring RELATIONSHIPS.

Start with designing a strategy and implement it for at least four to six weeks. Analyse the results and then try to make few changes. Have patience. Social Media results is just like using hand pump. Initially you have to apply a lot of efforts and high pressure to get water by pumping it. After some efforts few drops of water start coming and then you will have a stream. Once, the water starts gushing out you need to apply just a bit of pressure to pump and keep it consistent. The moment you stop you have to put in the same energy again. Hence be consistent and focus on fresh content. The following chapters will help you with all that is needed to be successful on social media.


Contents :

1. Fundamentals of Marketing with New Age Media
2. Marketing 4 P's and Social Media
3. Social Media Marketing
4. Social Media Marketing Strategy
5. Social Media Marketing Tools
6. Facebook
7. Twitter Marketing
8. Social Media Present and Future

About The Author

Dr. Apoorva Palkar - She has about twenty-two years of work experience and has spent 20 years in higher education. Currently, the Chief Operating Officer (Education) at Sakal Media Group and headling Sakal International Learning Centre that is working on creating skilled Human Capital in various developmental sectors. She holds a Bachelors in Mathematics, is an Alumnus of IIM Ahmedabad and Ph.D. (Business Management). She was the Director of Sinhgad Institute of Management and Computer Applications for about 9 years. She is former President - AIMS, Chairperson of a National level test "AIMA", President, Consortium of Management Education (COME), served as Member Senate-University of Pune. She has worked on Board of Studies, Pune University for three consecutive terms. She has served as executive member to international accreditation body ACBSP (Accreditation Council for Business Schools Progams) and AACSB (which has 716 Bschools in 48 countries), AMDISA (Association of BSchools from SAARC Countries), AICTE and AIMA. Dr. Palkar has more than 25 research publications to her credit. Her teaching areas are Consumer Behavior, Integrated Marketing Communications, Strategic Marketing, Digital Marketing and International Business. She has spearheaded work with UN Ecosoc Council that led to the first Procurement program being conducted in India. She was part of the International Federation of Agriculture Development (IFAD), Rome for economic development of the state of Meghalaya. She has worked on policy matters on education and has led the movement at state level on autonomy for higher education. She has also worked as Competent Authority for state level and national level tests.

Amit Jadhav, The most engaging speaker at any event, Amit has over 18 years of experience in Sales, Marketing, Training Manufacturing, IT and Design. He is Director of a leading Engineering software company Modelcam Technologies Pvt. Ltd. He is the CEO of a startup company which is a online learning platform for anyone, anywhere on any device. He is also the founder of, a company that helps businesses grow online and a fully blossomed digital marketing agency. Amit is on the board of few companies as Digital Strategist and brain behind few startups. He is a gold medallist and all-India ranker from CIPET (Central Institute of Plastics Engineering & Technology). He has received many awards due to his entrepreneurial work and believes in making this world a better place using technology. Amit had conducted many intensive Social Media Marketing Workshops since last four years. He has spoken at many national and international platforms and speaks on social media marketing, motivation, leadership, team building, and topics like thinking out of the box, Business Dynamics, seven steps for building a winning team, communication skills for managers. He conducts workshops on his own course Discover Invisible Power and Social Media for Branding / Marketing / Sales / PR. He is a blogger and writes in Editorial of leading newspapers.

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