Basics of E-Marketing

ISBN Number : 978-93-5202-173-4

Student Price : Rs.325

Student Dollar Price : 13$

Library Price : Rs.850

Library Dollar Price : 34$

Book Edition : First

Year of Publication : 2016

No. Of Pages : 254

Book Weight :412

About The Book

The book "Basics of E-Marketing: As Per Indian Perspective" has been written as per the syllabus of most of Indian Universities. The book covers all theoretical explanations and management functionalities of E-Marketing Management. A special care is taken to prepare this manuscript error free. All the chapters provide in-depth understanding of all the contents. Main feature of this book is that it covers all the contemporary aspects of India in its way of explanation. Each chapter is ended with key takeaways, review questions, keywords and case studies. Chapter 1 provides the brief overview of E-Marketing system with the necessities of infrastructure. Chapter 2 compares conventional marketing (traditional marketing) with E-Marketing options. Chapter 3 talks about how the Internet is useful as a marketing tool. Chapter 4 explains about the Indian e-tailing system. Chapter 5, Chapter 6 and Chapter 7 describes on e-mail marketing, online advertising and search engine marketing methodologies. Chapter 8 depicts about the role of social media and content marketing to acknowledge consumers. Chapter 9 describes the Web 2.0 technologies. Chapter 10 defines how to set the electronic marketing strategies to gain success. Chapter 11 provides details about privacy and safety considerations for the Internet transactions. Chapter 12 mentions for designing and developing website for E-Marketing activities. Last Chapter 13 predicts about the marketing positioning of India in the era of Information. Language of this book is kept very lucid with good number of examples. Each of the topics is prolific with good number of charts, illustrations and exhibits. All these special features provide freedom to all readers to read any chapter without prerequisites of any base.


Contents -

Chapter I : An Overview of E-Marketing
Chapter II : Traditional Marketing and Internet Marketing
Chapter III : Internet as A Marketing Tool
Chapter IV : E-Tailing in India
Chapter V : Email Marketing
Chapter VI : Online Advertising
Chapter VII : Search Engine Marketing
Chapter VII : Social Media and Content Marketing
Chapter IX : Web 2.0
Chapter X : Marketing Strategies through Internet
Chapter XI : Privacy And Security Issues In E-Marketing
Chapter XII : Developing E-Marketing Website
Chapter XIII : 2020 – India at the AXLE of Digital Age<br

About The Author

Dr. Nishant Vachhani is Head of the MAB and MAM Department, Atmiya Institute of Technology & Science (AITS), Rajkot. He did his Ph.D. in area of E-Marketing from Saurashtra University, M.B.A. in Marketing Management from the Saurashtra University and B.Tech. in Electronics and Communication from S.S. Engineering College, Bhavnagar University. He has authored books on System Analysis and Design, Linux O.S. with Unix, Management II, E-Marketing, and Engineering Economics for Management titles. He has more than 12 years of teaching experience in diverse disciplines of management and engineering. He has published many researcher papers in reputed journals; participated in several seminars, conferences and workshops: state-level, national-level and international; and facilitated Faculty Development Programme (FDP), in collaboration with Gujarat Technological University, Ahmedabad, One day national seminar on Writing Research Paper in collaboration with Gujarat Technological University, Ahmedabad and Short-term Training Programme (STTP) on Advance Research Statistics in collaboration with Saurashtra University, Rajkot. His areas of interest are Statistical Research, Operations Research, Information Systems, Consumer Behaviour, International Marketing and Internet Marketing. He has been awarded as The Best Researcher by Learning Resource Centre (LRC), AITS, Rajkot.

Prof. Sanjay Bhayani, M.Com., M.Phil., Ph.D., Professor, Head and Dean at Department of Business Management (MBA Programme), Saurashtra University, Rajkot is a Gold Medalist in B.Com. and M.Com. Exams. He has been in academics for more than twenty-three years. He has published more than 120 empirical research publications in reputed national and international journals and presented papers in national and international conferences. He has published five books and authors a few cases. He is Chief Editor of Journal of Commerce and Accounting Research, published by India Publishing Group, and an Editor of Journal of Management Trends, published by Department of Business Management, Saurashtra University, Rajkot and also editor and reviewer of reputed international published from India and abroad. He has worked as an Independent Director of Rajkot Commodity Exchange, Rajkot appointed by Forward Market Commission; Government of India, Mumbai for 2012 to 2014. He has represented the university in various research conferences outside the country in UAE, Malaysia, Singapore, Thailand and USA and acted as Chairman of technical session in the conferences. His current teaching and research interest include Corporate Governance and Corporate Disclosure, Capital Market, Behavioural Finance and Control. He has undergone Faculty Development Programme at IIM(A). He has successfully guided twenty-three scholars leading to award of Ph.D. He has received six national awards for excellence in his research work. He has completed four major research project funded by UGC, AICTE and ICSSR.

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