International Business Management

ISBN Number : 978-93-5202-907-5

Student Price : Rs.305

Student Dollar Price : 12$

Library Price : Rs.950

Library Dollar Price : 38$

Book Edition : First

Year of Publication : 2016

No. Of Pages : 376

Book Weight :470

About The Book

International trade and investment have been growing at a phenomenal speed after globalization and liberalization. The establishment of the WTO and UNCTAD proved to be a milestone in the history of international business. These developments require manpower on a large scale. Knowledge about international business is also required for businessmen to develop global perspective to manage their business.

Recognizing the important of the subject, many Universities and B-School have introduced 'International Business Management' as a subject at graduate level.

Today, students who study business management are drawn from different disciplines and most of them do not have commerce or economics or business management background. Moreover, in the present system of study, a vast and complex subject like 'International Business Management' has to be mastered in a short period of time.

Keeping these aspects in mind, a comprehensive book about international business management is written in a lucid and simple style. The complexities of international Business management is presented in simple and understandable language and the integrated flow is maintained throughout this book.

The present book contains 19 chapter and each chapter begins with learning objective and ends with summary. The size of the text is deliberately kept limited to suit the time frame.


Contents -

1. International business – An Overview
2. International Business Environment
3. Theories of international Trade
4. Policy Framework for Global Trade
5. Foreign Direct Investment
6. Regional Trade Blocks
7. World Trade Organisation
8. Country Evaluation and Selection
9. International Strategy, Organisation and Control
10. Global Operations and Supply Chain Management
11. Financial Management in International Business
12. Management of Exchange Rate Risk
13. Global Human Resource Management
14. Marketing Management in Global Business
15. Ethics and Social Responsibility
16. Conflicts and Negotiation in International Business
17. Export Import Procedures and Documentation
18. Multinational Enterprises
19. E-commerce and International Business

About The Author

Dr. (Mrs.) M. Jeyarathnam has been selected for the award of Emeritus Fellowship by the University Grants Commission during the year 2014-15. She is attached to Madurai Institute of Social Sciences affiliated to Madurai Kamaraj University as Emeritus Professor. She served as Professor / Director in Bharathiyar University prior to her retirement.

She was awarded Ph.D. in Business Administration from Madurai Kamaraj University in 1994. She has two Masters Degree : (i) in English Literature and (ii) in Business Management.

Her areas of specialization are Human Resource Management and Corporate Stragegy. She has published 46 Research Articles in peer reviewed National and International journals. In addition, two major research projects and one minor research International journals. In addition, two major research projects and one minor research project funded by UGC and ICSSR have been undertaken by her. Nine scholars have been awarded Ph.D. and six Ph.D. scholars are pursing under her research guidance. She is a member of Editorial Board for International Journal of Management Review. She is also a member of Doctoral Committee of Anna University – Coimbatore and Gandhigram Rural University and Advisory Board constituted by Government of Tamil Nadu for Premature Release of Prisoners. She served as a member of the Senate of Bharathiyar University.

Her research article entitled “Dr. A.P.J. Abdul Kalam – Manager Par Excellence – A Point of View” received commendations from the former President of India, Dr. A.P.J. Abdul Kalam. She visited Dhaka on invitation to present a research paper in the Third Academic Conference organized by the Association of Management Development Institutions of South Asia (AMDISA) in 1994.

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