Soft Skills of Personality Development

ISBN Number : 978-93-5024-468-5

Student Price : Rs.175

Student Dollar Price : 7$

Book Edition : Second

Year of Publication : 2012

No. Of Pages : 250

Book Weight :0

About The Book

Concomitant with the progress in the global civilization, radical changes have taken place in spheres of human life. Service quality, global village, knowledge economy, professional management, democratic leadership, women empowerment and inclusive growth are some of the buzz words in circulation in recent times. One among such recent popular concerns is soft skills.

There is a clear shift in training and recruitment practices of corporate enterprises. Qualification like a college degree and training in the relevant functional field are no longer viewed sufficient for recruitment. Today in addition to them, proficiency in soft skills is considered and valued. The emphasis on soft skills become necessary, recruiters explain, for various reasons like, emergence of team work, increase in work – force diversity, revolution, rise of cross-cultural operations, growth in competition, information revolution, rise in virtual organization, and consumer sovereignty.

Skills as defined by the Oxford dictionary is the ability to do something well. Soft skills as a set of functional abilities or cluster of personality traits, relate to emotional quotient abilities or cluster of personality traits, relate to emotional quotient of individual. Typically soft skill can be defined as the skills that enable an individual engage and interact with others in dyads and groups, develop mutual understanding and acceptance, establish functional goal orientation and achieve team performance at the desired levels.


Contents -

Unit – I
Chapter – 1 Attitude
Unit – II
Chapter – 2 Goal Setting
Chapter – 3 Time Management
Unit – III
Chapter – 4 Enhancing Creativity
Chapter – 5 Creative Problem Solving
Unit – IV
Chapter – 6 Stress Management
Unit – V
Chapter – 7 Communication Skills
Chapter – 8 Process of Communication
Chapter – 9 Listening Skills
Chapter – 10 Body Language
Unit - VI
Chapter – 11 Emotional Intelligence
Chapter – 12 Interpersonal Relationships

About The Author

Dr. C.S.G. Krishnamacharyulu is a retired Professor and Head of the Department of Management at Sri Venkateswara University, Tirupati (AP). He has about 38 years of teaching, research and training experience. He guided several research students and published research papers in national and international journals. He played a key role in organising entrepreneurship development programmes and soft skills training. He co-authord with Dr. Lalitha Ramakrishnan about 12 textbooks.

Dr. Lalitha Ramakrishnan is currently I/C of Pondicherry University Community College, Puducherry and Professor, Department of Management, P. U. Karaikal Campus, Karaikal. She has more than 30 years of research, teaching and training experience. She was the recipient of the Andhra Pradesh State Governments Best Teacher Award in the year 2007. She undertook research projects sponsored by UGC and ICSSR, and Published Papers in both national and international journals. She has organised online webinars and faculty development programmes. She has authored study materials for universities, and co-authored with Dr. C.S.G. Krishnamacharyulu about 12 textbooks in the area of management.

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