We have great pleasure in presenting First edition "Digital Marketing" written for students of PG courses. The related matters are written in a simple and easily understandable language with sufficient support from real business world information.
This volume is an attempt to provide the students with thorough understanding of digital marketing concepts, methods and techniques with some important topics such as marketing in the digital environment, media option online, payment gateways and PayPal, digital marketing, e-mail campaign creation and management, social media, online reputation management mobile banking and consumer engagement.
We are sure this book will prove extremely useful to students and teachers identical. This book would not have seen the light, but for the grace of God and the blessings and support of our family members and friends.
Unit – 1 Introduction to Digital Marketing
Unit – 2 Digital Marketing Research
Unit – 3 Search Engine Marketing
Unit – 4 Social Media and e-PR
Unit – 5 Online Reputation Management
Unit – 6 Recent Trends