Strategic View of Marketing

ISBN Number : 978-93-5051-284-5

Student Price : Rs.498

Student Dollar Price : 20$

Book Edition : First

Year of Publication : 2017

No. Of Pages : 438

Book Weight :610

About The Book

This book seeks to expand the coverage in all the significant areas of strategic marketing competitive strategies, product and services strategies, growth and innovative strategies and the strategic CRM. The objective of writing this book is to make students to understand the Indian and International approach on various aspects of strategic marketing. This book has been specially written for the postgraduate students and the subject matter in this text has been presented in such a way that it can be easily grasped by a students and also by an advanced reader by providing sufficient knowledge about strategic Marketing by developing strategic approach so that they can handle the responsibilities of content so as to make reading this book a pleasurable.


Contents -

1. Strategy: An Overall View
2. Strategic Marketing : An Introduction
3. Product and Services Strategies
4. Competitive and Turnaround Strategies
5. Distribution Strategies
6. Corporate Strategies
7. The Strategies in Action
Case Studies

About The Author

Jayant Isaac is a teacher-scholar, versatile, resourceful, accomplished researcher and author in the area of Marketing Strategy and Management having profound cognizance of Indian and International strategic business issues and marketing environment. He is working with Shivalik Institute of Management Education and Research, Drug, Chhattisgarh as Senior Faculty, where he teaches to the post-graduate management students. He is having more than eight years of work experience in various senior positions in academic institutions and corporate sectors resulting in extensive depth and breath of the knowledge in all important areas of strategic marketing.

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