Business Research Methods

ISBN Number : 978-93-5262-062-3

Library Price : Rs.850

Library Dollar Price : 34$

Book Edition : First

Year of Publication : 2016

No. Of Pages : 302

About The Book

We have enormous contentment in presenting the First edition "Business Research Methods" written for students of PG courses. The subject matter is written in a simple and easily understandable language with sufficient support from real business world information.

We believe this book is useful for research purposes through students as well as professionals. The unifying concept of this book are the methods and techniques of business research which are cost- incurring activity whose output is information of potential value to managers in making decisions. With respect to methods and technique, this book departs from tradition in terms of an applied approach to the relatively large coverage of more sophisticated research techniques. The entire book focuses on implementation of research activities.

This is an attempt to provide the students with thorough understanding of research concepts related to business. In writing this book we have benefited immensely from the studies of a number of book and the articles written by scholars spread over diversely.



Module 1 - Introduction to Research
Module 2 - Selection & Formulation of Research Problem
Module 3 - Research Design
Module 4 - Collection of Data
Module 5 - Processing of Data
Module 6 - Analysis of Data
Module 7 - Report Writing

About The Author

Azmath Rukhsana -

M.Com, PGDBA, (Ph.D)

Asst.Prof. & Co-ordinator, Department of Commerce,

Al-ameen Arts, Science & Commerce College, Bengaluru.

Lakshmi T. -

M.Com, MBA, M.Phil, PGDMM, LLB, Ph.D

Asst.Prof. & PG Co - ordinator,

Govt. Maharani Womens Arts, Commerce & Management College, Bengaluru.

Umesh Kumar Y. -

M.L.I.Sc., MBA, Ph.D

Associate Professor & Head Library & Information Centre,

Hasanath College for Women, Bengaluru.

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