Vachaspati Mishra - Vachaspati obtained a B.Sc. (Hons) degree from B.H.U., Varanasi and Mining Engineering from Indian School of Mines, Dhanbad. He served in the Army, Corps of Engineers with assignments like Chief of Logistics at Indian Scientific Stations in Antarctica, Indian Peace Keeping Force in Sri Lanka and indigenization projects for defence equipment with the Research and Development Organisations, as training officer at Special Mobile Force, Mauritius and Indian Military Academy, Dehradun. He also obtained MBA and Ph.D., besides Post Graduate Certifications in Defence Technology, Foreign Trade and Labour Laws. As an academic, he has taught Business Statistics, Quantitative Techniques, Research Methodology, Operations Management, International Business and Strategic Management in various institutes and is currently associated with Maharashtra Institute Technology, Pune as Head of Pune Secretariat for Asia Pacific Robotic Contests (Robocons) organized under Asia Pacific Broadcasting Union and Doordarshan (Prasar Bharati), the Indian Broadcasting organizations. He has been Vice Chairman of Pune Chapter of Institute of Management Consultants and holds an international title of Certified Management consultant TM. Vachaspati loves languages, having certifications in Sanskrit and Russian. Management students like his sessions on Yoga and Indian ethos. He lives with his wife Damayanti in Pune and is a desirable friend on social media.

One must read this research based book for achieving the dream of becoming dynamic and proactive enterpriser.

- Dr. P.C. Shejwalkar, Founder, Pune University MBA Centre, Professor Emeritus and Author

This book is full of knowledge and wisdom. It is for the readers to comprehend and put to use to make a success in any type of business.

A Word to overseas investors: India with its 1.2 billion plus population, and largest pool of engineers, scientists and managers in the world, is undoubtedly a land of opportunities. It is for the marketers of the world as well as for the investors who would like to set up their businesses in India. More than 40% of this population can afford to buy anything and everything in the world. What is required is to understand this market and the customers thereof, and then to chalk out a winning strategy. You cannot go wrong.

- Dr. Dilip M. Sarwate, CMC, FIMC, Professor Emeritus

"Indian Ex-Servicemen can play a vital role in reconstruction of Indian infrastructure and this book can be a good motivator for them."

- Brig (Retd.) Dr. Rajiv Divekar, Director, Symbiosis Institute of Management Studies, Symbiosis International University

This book will compel the academia to think of innovative pedagogy for handling subjects like Entrepreneurship.

- Dr. Milind Pande, Project Director, MIT School of Telecom

An exact approach to understand the Indian business environment for business houses overseas. A great motivator for young entrepreneurs in India to start at the bottom of the pyramid, original thinking and identify research topics from the dots.

- Himalaya Publishing House