Retailing Management

ISBN Number : 978-93-5024-739-6

Student Price : Rs.180

Student Dollar Price : 7$

Book Edition : First

Year of Publication : 2011

No. Of Pages : 192

Book Weight :0

About The Book

In the early 200s, the first phase of organised retailing revolution started. It was felt by market analysts then that since the retailing industry comprised of only 2 percent of organised retailers there was a lot of potential in retail, it one could put into practise some of the Western retailing Strategies in India. So, over the period of last 9-10 years one has been witness to changes occurring in the retail landscape with the emergence of many malls, specialist retailers, exclusive retail outlets, supermarkets, hypermarkets, etc,

Thus, the area of 'Retailing Management' is not only challenging but interesting too. In this context this textbook on 'retailing Management' will be useful to all those students pursuing this course and especially for those undergoing M.B.A. course with the Jawaharlal Nehru Technical University Hyderabad. This book is divided into six units, where the chapters covered under the first five units are related to the Various facets of retail management and are as per the syllabus prescribed by the JNTU, Hyderabad. This comprehensive textbook on Retailing Management is based on materials drawn from various books, magazines, periodicals, company websites and other secondary sources so as to make the text easily readable, enjoyable informative and easy to understand.

Main features of the book
1.Text material is supported by real Indian examples
2.Each chapter commences with learning objectives, 'Introduction', 'Subject matter', 'Summary', 'Chapter questions for discussion' and ends with an 'Activity' to enable the student ge a feel of the practical aspects of the subject.

 

Contents-

1.Basic of Retailing
2.Customer Buying Behaviour
3.Retailing Strategy
4.Administrative strategy and Human Resource Management
5.Merchandise Management
6.Retail Pricing
7.Retail Promotion and Communication
8.Store Layout and Desing
9.Space Planning and Merchandise Presentation
10.Retail Location Strategies
11.Retail in India
12.Customer Relationship Management Case - I Bharat Khadi Elite (Hyderabad)
Case - II Smart Kidz Toys (Hyderabad)

About The Author

Dr. Suja R. Nair holds B.A. (Hons.), MBA and Ph.D. Degrees, and is a self-motivated professional with a work experience that spans over 27 years combining Corporate, Academics and Research. Currently, she is an Independent Researcher, and also handles Strategic Marketing as a Co-entrepreneur at Educe Micro Research, Bengaluru, India. Earlier, she had been a Practicing Manager in the corporate sector. But it is her passion for teaching that drew her to academics, and got her working as a Management Faculty at few academic institutions in Bengaluru. During the course of her teaching, she developed an interest in writing and embarked onto the journey of research and authorship with her first book entitled "Consumer Behaviour - Text and Cases", published by the Himalaya Publishing House (HPH), Mumbai in 1999. Subsequently, many more books were published by HPH, broadly in areas of Retail Management, Consumer Behaviour, Marketing Research and Organisational Behaviour, which are widely read and recommended by leading universities / institutes in India.

She also has to her credit many articles published in top-tier International Journals and Handbooks of Research publications like IGI Global, Elsevier, Emerald and Inderscience Publishers. She is the Editor of Handbook of Research on Ethics, Entrepreneurship and Governance in Higher Education, and International Journal of Big Data Management, and on the Editorial board of IAFOR Journal of Education. She is an Honorary Rosalind Member of London Journals Press. In 2021, she was awarded "Woman of Excellence Award" by the Indian Achievers Forum in the category of Independent Researcher and Author at the National Amanirbhar Bharat E-Summit.

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