Electricity and Magnetism

ISBN Number : 978-93-5142-969-2

Student Price : Rs.340

Student Dollar Price : 14$

Book Edition : First

Year of Publication : 2016

No. Of Pages : 312

Book Weight :426

About The Book

Business relations are built on effective communication, this relation become effective only when it is routed through proper skills. As the adage goes business cannot live in vacuum, it needs to breathe fresh air in the form of contracts, agreements and so on. No doubt communication can easily achieve all that which is predetermined by us and helps us to reach the target with ease. Further it is definitely not an easy task to realize the promotions into actual, it needs a great amount of effort with systematic approach which can transfer an ordinary employee into an in valuable assets of an organization. One should have tremendous amount of communication skill and strength to implement the same at different levels to achieve the required amount of efficiency.

Communication is successful only if it is two ways, one should be a good listener and observer then only he can be a good advisor. What is basically needed here is to understand and grasp the essential knowledge; our present book on Managerial communication mainly aims at this direction, the work concentrate not only on theoretical aspect managerial communication. The lucid language and effective presentation of the communication tools gives an extra value to our work on the subject. There are basic concepts which mainly deal with the fundamentals of the subject and there are unique tools used to present the subject in a well-structured design to accept the challenges of present day’s requirements by the business organizations.

As the present scenario of business demands tremendous strengths among the employees to achieve the goals, everyone the organization has to contribute towards the direction of achieving success, which an effective managerial communication are the basic needs.

We have prepared the book according to the First Semester MBA, VTU. We sincerely invite careful suggestions from fellow teachers and expect a pat from seniors in field of teaching Managerial Communication, which gives us extra strength to do more and more positive work.




1. Introduction to Communication
2. Oral Communication
3. Wrottem Communication
4. Business Letters and Reports
5. Presentation and Negotiation Skills
6. Employment Communication

About The Author

Dr. T. P. Renuka Murty -

M.Com, MBA, Ph.D

Prof. Department of Management Studies & Research Center,

GSSS Institute of Engineering & Technology for Women,


Dr. M. S. Yathish Chandra -


Associate Prof., Department of Management Studies,

Visvesvaraya Technological University,

Regional Office, Mysore.

Aishwarya V. Hittanagi -

Asst. Prof., Department of Management Studies,

Jawaharlal Nehru National College of Engineering, Shimoga.

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