Principles of Marketing (Pune Univ.)

ISBN Number : 978-93-5142-304-1

Student Price : Rs.190

Student Dollar Price : 8$

Book Edition : First

Year of Publication : 2017

No. Of Pages : 204

Book Weight :0

About The Book

It gives us immense pleasure to put forth a book entitled as "Principles of Marketing", strictly compiled as per the revised syllabus introduced by the University of Pune for its BBA Programme. This book will be useful to young marketers in understanding the basic concepts and framework of marketing principles and practices in India and abroad. The book has been written in simple and lucid language to provide a conceptual clarity to the beginners.


Contents -

1. Introduction to Marketing
2. Types of Marketing
3. Marketing Mix
4. Types of Marketing Channels
5. Market Segmentation
6. Marketing Research & Marketing Information System

About The Author

Dr. Khushpat S. Jain -

Associate Professor,

Ph.D. (Banking), MBA (Human Resource Management),

M.Com. (Banking and Finance), M.A. (Economic and Political Science), NET, SET.

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