Business Environment (Tumkur Univ)

ISBN Number : 978-93-5262-460-7

Student Price : Rs.250

Student Dollar Price : 10$

Book Edition : First

Year of Publication : 2019

No. Of Pages : 230

Book Weight :0

About The Book

A person, who would like to start and organize business, have different forms of business Organization. Adopting a specific form depends on the various factors. Selecting a suitable form leads to Success in the business.

Success in a business depends not only on the form of business organization but also on the environmental forces. Popularly called environment factors- these forces include global, technological, political-legal, economic, cultural social and natural. We have discussed, at length, the interface between business and its environmental factors. Needless to say, our focus is on Indian business.

A student with B.Com. degee in hand needs to have knowledge about business, the scope and objectives of business and forces of business environment.

We have brough out "Business Environment" to meet the specific needs of Tumkur University.

The book is rich with examples drawn from Indian business environment. Questions and skill building exercises make the book more user-friendly. We hope that the book would receive warm response from teachers and students.


Contents -

1. Introduction to Business Organisation
2. Business Environment
3. Political Institutions
4. The Constitution of India
5. Rationale and Extent of State Intervention
6. End of Government Business?
7. Technological Environment
8. Economic Environment
9. Monetary and Fiscal Policies
10. Industrial Policy
11. New Economic Policy
12. Industrial Policy
13. Globalisation
14. Strategies for Going Global
15. WTO and the Trading Blocks
16. Privatisation
17. Natural Environment
18. Exit Policy

About The Author

Dr. K. Aswathappa has a vast and diverse teaching experience, spanning over a period of nearly four decades. He has the honour of occupying many important positions in Bangalore University. He was the Chairman of Department of Commerce; Dean, Faculty of Commerce and Management; Director, Canara Bank School of Management Studies and Member of Syndicate, Senate, and Academic Council. Now retired, he is spending all his time in reading, updating titles in circulation and writing new ones.

Besides guiding 25 Ph.D. research scholars, Dr. Aswathappa is also credited with adjudicating theses of other universities. He takes interest in content development and has been instrumental in revising syllabi of all Commerce and Management courses periodically, in order to make them reflect current developments in business world. His contribution to business education, though little, is significant, especially in Karnataka. At his instance, a course on business studies was introduced for plus two students of Commerce stream in the state of Karnataka, and he was invited by the National Book Trust to develop content for a course on factory organisation for CBSE students.

Dr. Aswathappa has been an author of three decades standing, having authored books on Human Resource Management, International Business, Organisational Behaviour and Business Environment. All his books are bestsellers and have run into multiple editions and reprints which demonstrate their acceptance all over.

He has enriched his titles with unique didactic aids, such as "Running Cases", "Walk the Talk", "Successful Manager", "Pause and Ponder", "Relook", "Self-Check", "Reinforcing Exercises" and the like. His writings reflect as much success stories of Tatas, Birlas, Ambanis, Mittals, Murthys, Azim Premji and Bill Gates as workplace harassment, beheading of expatriates, murdering of HR executives inside factories, plight of female employees in garments units, families living on pavements and impoverished children, and so on.

G. Sudarsana Reddy is Professor of Management at Seshadripuram Institute of Management and Studies, Bengaluru. He is an MBA, M.Com, MFM, and Ph.D. He has been teaching Postgraduate Subjects for the last eleven years in the areas of Financial Management, International Financial Management, Project Appraisal and Finance, Security Analysis and Portfolio Management, and Financial Institutions and Markets.

He has published five books - "Essentials of Financial Management, Advanced Financial Management, Financial Management: Principles and Practice; Financial Management and Strategic Management." He coauthored eight books - "Strategic Management : Text and Cases; Management and Behavioural Process; Management and Organisational Behaviour; Business Environment for Strategic Management; Business Law; Production and Operations Management; Organisational Behaviour; and Business Environment." He has published more than 50 research papers in the journals of all-India repute. He has also presented more than 25 papers in the national and international seminars.

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