Business Environment (Tumkur Univ)

ISBN Number : 978-93-5262-460-7

Student Price : Rs.250

Student Dollar Price : 10$

Book Edition : First

Year of Publication : 2019

No. Of Pages : 230

About The Book

A person, who would like to start and organize business, have different forms of business Organization. Adopting a specific form depends on the various factors. Selecting a suitable form leads to Success in the business.

Success in a business depends not only on the form of business organization but also on the environmental forces. Popularly called environment factors- these forces include global, technological, political-legal, economic, cultural social and natural. We have discussed, at length, the interface between business and its environmental factors. Needless to say, our focus is on Indian business.

A student with B.Com. degee in hand needs to have knowledge about business, the scope and objectives of business and forces of business environment.

We have brough out "Business Environment" to meet the specific needs of Tumkur University.

The book is rich with examples drawn from Indian business environment. Questions and skill building exercises make the book more user-friendly. We hope that the book would receive warm response from teachers and students.


Contents -

1. Introduction to Business Organisation
2. Business Environment
3. Political Institutions
4. The Constitution of India
5. Rationale and Extent of State Intervention
6. End of Government Business?
7. Technological Environment
8. Economic Environment
9. Monetary and Fiscal Policies
10. Industrial Policy
11. New Economic Policy
12. Industrial Policy
13. Globalisation
14. Strategies for Going Global
15. WTO and the Trading Blocks
16. Privatisation
17. Natural Environment
18. Exit Policy

About The Author

K. ASWATHAPPA is a former Dean, Faculty of Commerce and Management, Bangalore University and Former Director, Canara Bank School of Management Studies, Bangalore. He has published more than 25 books on different areas of commerce and management.

He has guided more than 25 Ph.Ds. and has adjudicated theses of several universities. He was the member of several bodies in Bangalore University and on the Boards of Studies of many other universities.

Currently, he is a visiting professor in several B-Schools and is active in revising and writing books.

G. Sudarsana Reddy is Professor of Management at Seshadripuram Institute of Management and Studies, Bengaluru. He is an MBA, M.Com, MFM, and Ph.D. He has been teaching Postgraduate Subjects for the last eleven years in the areas of Financial Management, International Financial Management, Project Appraisal and Finance, Security Analysis and Portfolio Management, and Financial Institutions and Markets.

He has published five books - "Essentials of Financial Management, Advanced Financial Management, Financial Management: Principles and Practice; Financial Management and Strategic Management." He coauthored eight books - "Strategic Management : Text and Cases; Management and Behavioural Process; Management and Organisational Behaviour; Business Environment for Strategic Management; Business Law; Production and Operations Management; Organisational Behaviour; and Business Environment." He has published more than 50 research papers in the journals of all-India repute. He has also presented more than 25 papers in the national and international seminars.

Book Reviews

Login Form