Strategic Management

ISBN Number : 978-93-5262-673-1

Student Price : Rs.240

Student Dollar Price : 10$

Book Edition : First

Year of Publication : 2017

No. Of Pages : 230

Book Weight :216

About The Book

Strategic Management is one of the key aspects of Management and it is vast and big area of study and never-ending process too. The need for effective strategy is as strong as ever in today's highly competitive and global business environment. The challenge for academics and practitioners alike is how best to formulate and implement to secure strategic advantage in global market. This book offers adequate and up-to-date information on the current challenges and problems to be faced by the managers in the global market. In fact, such challenges must be viewed as golden opportunities to be capitalised by the organisation with the help of integrated plans and strategies. Such planned and timely responses can easily secure best rapport with dynamic economic and social demands and deliver rich dividend to the multinational enterprises.


Contents -

1. Strategic Management - An Introduction
2. The Environment of Strategic Management
3. The Social Environment and Social Responsibility of Business
4. The political and Legal Environment
5. Technological Environment
6. The Economic Environment
7. Mission, Vision and Goals and Organizational Assessment
8. Tools of Strategic Management
9. Strategies - Integration, Diversification, Disinvestment, Downsizing
10. Defensive, Generic, Portfolio and Turnaround and Mergers and Acquisitions Strategies
11. Organisational Structure
12. Resource Mobilization - Money, Markets, Machine, Material and Men (Human Resources)
13. Role of Leadership and Motivation
14. Role of Creativity and Innovation
15. Evaluation and Control of Strategies
16. Summary of the Book
Case Studies

About The Author

Dr. K. Govinda Bhat, Ph.D. is a seasoned banker with 36 years of experience in different facets of banking. The Author is familiar to undergraduate students in Commerce and Management through his books on Management and Banking. Mr. Bhat was the Principal of the Staff Training College of a nationalized bank for about 6 years. He holds Master Degree in Science, Economics and Management in addition to Doctoral Degree in Banking. He has published eight books through this publisher, all of them are reference books for undergraduate or postgraduate courses in different universities. All his books are well received by the students and teachers. The Author has taught the subject for 2 years in different colleges in Mumbai.

Dr. P.N. Harikumar is working as the Head of the Post-graduate Department of Commerce and Tourism, Catholicate College, Pathanamthitta, Kerala. He did hid M.Com. (Finance) in SVRNSS College, Vazhoor, Kottayam in 1991, and completed his M.Phil. (Finance) in 1993 from the University of Kerala. He got his Ph.D. in Commerce in 2006 from University of Kerala and also got second rank in MBA degree examination from the same university in 2009. After MBA degree, he got his second Ph.D. in Management Studies (Marketing) from University of Keralain 2013. He is one of the secretary of Commerce and Management Association (PCMA), Life Member of Indian Commerce Association (ICA) and Indian Accounting Association (IAA). He is the Chief Editor of an International Journal, COMMERCE AND MANAGEMENT EXPLORER and also a national Journal, KEGEES JOURNAL OF SOCIAL SCIENCE. Moreover, he is a member of editorial board of seven more national Journals. So far, he published 80 research papers in Journals of both national an international repute. He has participated and presented and papers in 21 international conferences in some of the best universities in India and abroad particularly in Thailand. He has also participated and presented papers in more than 25 national seminars in India. He organized large number of research methodology workshops, seminars and FDRs relating to the Applications of Statistical Techniques in Research, particularly, Multi-varite Analysis and Panel Data Analysis and Time series regression models. He has attended special research training programmers in Indian Institute of Management (MM), Indian Institute of Technology (IIT), Tata Institute of Social Science (TISS) and International Business School (IBS). His specialization is Applications of Quantitative Methods in Research. Seven Ph.Ds. have been awarded under his guidance. Currently, 10 research scholars are working under his guidance in Mahatma Gandhi University, Kerala. He is a chief resource person in UGC-Academic Staff College of Mysore University, Bangalore University and S.V University, Thiruppathi for Refresher in Commerce and Management and other subject of social science.

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