Media And Communication Management

ISBN Number : 978-93-5142-635-6

Student Price : Rs.775

Student Dollar Price : 31$

Book Edition : Third

Year of Publication : 2018

No. Of Pages : 720

Book Weight :716

About The Book

The present edition of the book has been thoroughly revised, updated and enlarged in the light of the changes taken place in the field of communication.

The major additions to the third revised edition are house journal, computer animation, leather puppetry, foreign print media; cable television networks regulations Act, law relating to working and non-working journalists etc.


Contents -

1. Nature and Scope of Communication
2. Oral Communication
3. Written Communication
4. Communication Channels(Organisation Communication)
5. Print Media
6. The Press
7. Broadcast Media -Television
8. Broadcast Media -Radio
9. Cinema and Film Media
10. Electronic Media
11. Traditional Media
12. Advertisement Communication
13. Communicating Numerical Data
14. Meetings As Communication
15. Supplementary Topics - Public Relations

About The Author

Dr.  C.S. Rayudu -

B.Com (Hons.), M.Com., LL.B., M.A. (Econs.), Ph.D., CIC, D.Litt (U.S.A.) has a brilliant academic record. He has published nearly ninety papers in numerous prestigious professional journals. He worked in the National Council of Applied Economic Research, New Delhi as an interviewer.    He has undertaken many research projects sponsored by the University Grants Commission and Indian Council of Social Science Research, New Delhi. He has presented Forty papers at National seminars. He has 30 years of teaching experience. Bharat Jyothi award has been conferred on to him by the India International Friendship Society, New Delhi.

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