The present edition of the book has been thoroughly revised, updated and enlarged in the light of the changes taken place in the field of communication.
The major additions to the third revised edition are house journal, computer animation, leather puppetry, foreign print media; cable television networks regulations Act, law relating to working and non-working journalists etc.
Contents -
1. Nature and Scope of Communication
2. Oral Communication
3. Written Communication
4. Communication Channels(Organisation Communication)
5. Print Media
6. The Press
7. Broadcast Media -Television
8. Broadcast Media -Radio
9. Cinema and Film Media
10. Electronic Media
11. Traditional Media
12. Advertisement Communication
13. Communicating Numerical Data
14. Meetings As Communication
15. Supplementary Topics - Public Relations