Cases in Indian Management (Vol IV)

ISBN Number : 978-93-5273-079-7

Student Price : Rs.225

Student Dollar Price : 9$

Book Edition : First

Year of Publication : 2017

No. Of Pages : 132

About The Book

This volume IV of ‘Cases in Indian Management’ like previous volume III, continues to include cases contributed by students. There was a considerable interest and response from the students, I have included two cases – Case 7 ‘Neptune Steel – The Director’s Cut’ and Case 10 ‘Gopal Snacks – A Success Story’.


Contents -

1. Increasing Blood Supplies
2. Patanjali Ayurveda – Spiritual Commerce
3. Luxury in The Air – A Case of Air India
4. Flipkart and Myantra Merger
5. Rechargeable Hunter
6. OYO Rooms – Disruptive Innovation in the Hotel Industry?
7. Neptune Steel – The Director’s Cut
8. SABORO – Fruits Passionately Grown and Thoughtfully Picked
9. Gillette Guard – Indo-vation
10. Gopal Snacks – A Success Story

About The Author

Professor B.A. Chansarkar, holds a M.Sc. (Statistics) and a Ph.D. He has been with Middlesex University, London since 1972. He was Director of Middlesex University Dubai Campus and also Middlesex University Mauritius Campus. Prior to joining Middlesex University, he has Senior Market Research Executive with Watney Mann Limited, Brewers in London.

Dr. Chansarkar has authored several books and has published extensively in international journals. He has supervised Ph.D. students in United Kingdom (UK) and India. He is an external examiner for doctoral students in UK, India, Middle East and Far East.

Dr. Chansarkar has visited and lectured in countries in Europe, Middle East, Far East and America. Has a research interest include marketing, national planning, student assessment and multi-country product image.

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