All in One Multiple Choice Questions Marketing Specialization (Pune Univ)

ISBN Number : 978-93-5273-454-2

Student Price : Rs.75

Student Dollar Price : 3$

Book Edition : First

Year of Publication : 2017

No. Of Pages : 72

Book Weight :114

About The Book

It tives us an immense pleasure to present this book to the students of Marketing Specialization of Savitribai Phule Pune University. It covers Multiple Choice Questions based on the Syllabus of 2016 Pattern for the two subjects of Contemporary Marketing Research and Consumer Behaviour of MBA Program offered by Savitribai Phule Pune University. After taking into consideration, current trends in the present market scenario and acknowledging necessity of studying various dimensions of Consumer Behaviour and Contemporary Marketing Research, the Savitribai Phule Pune University has included these subjects in the MBA Program for the students of Marketing Specialization.

This book is useful and helpful not only to the PG but also to the UG students of other universities which have included the same subjects in their curiculum. This book is a sincere and servious attempt on the part of the authors to provide the students with Multiple Choice Questions in simple and lucid language. As there are 50 questions on each unit, if a student would learn all these questions correctly, no doubt, his conceptual clarity would automatically develop.


Contents -

1. Contemporary Marketing Research (CMR)
2. Consumer Behaviour (CB)

About The Author

Dr. Dhanjay Avasarikar, is an Associate Professor at Suryadatta Institute of Management and Mass Communication, Pune. He is B.Com., L.L.B., DBM, MMS and Ph.D. from University of Pune. He is SPPU, approved Ph.D. Guide and a Referee for University in the other state. He has Corporate Experience of 10 years from different industries. He is teaching in the Management field since 1992 for last 25 years. He is a Co-author for a book on Marketing Research. He has written Study Materials on different subjects like Marketing Research, Relationship Marketing, Consumer Behavior, Rural Marketing and Communication Skills and Personality Development. His 105 research papers have been published in international journals, some of which have high impact factor and 150 articles are published in leading regional news papers.

Prof. Archana Y. Lahoti, is working as Assistant Professor at Suryadatta Group of Institutes. She is approved faculty for Savitribai Phule Pune University. She has 14 years of teaching experience and 6 months corporate experience as Medical Representative. She has completed her B.Sc. (Microbiology), MMS (Marketing) and MCM from SPPU. She is qualified NET in Management. Currently, she is pursuing her Ph.D. under Symbiosis International University. She has done her FDP at IIM INdore. She has published 11 research articles in various international and national journals. She has won two best paper awards at national conferences. She has attended various conferences, seminars and FDPs. She acted as Convener for national and state level seminars. She is also active in CSR activity for making Ecoenzyme and creating awareness among citizens for cleaning rivers and environment.

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