Marketing of Service in Goobalized World

ISBN Number : 978-93-5273-458-0

Student Price : Rs.275

Student Dollar Price : 11$

Book Edition : First

Year of Publication : 2017

No. Of Pages : 202

Book Weight :282

About The Book

Services marketing is a wide subject to cover as it is both, business to consumer (B2C) and business to busitness (B@B) services. It also includes wide number of sectors such as telecommunications services, financial services, all types of hospitality, tourism, leisure and entertainment services, Phenomenal growth and India has been one of the biggest beneficiary of this growth.

This book is an attempt to link Service Sector growth in India with the growth worldwide. The chapters are written in simple language keeping in consideration that this book will be read by both Undergraduate and Postgraduate Students. This book is an attempt to focus on the concept through practical examples and case studies. Many years of teaching and practicing during professional career together, with request from my students and colleagues had prompted me to author this book. Thus, an effort has been made to ensure that the coverage of the subject is comprehensive and contemporary.



1. Introduction
2. Consumer Behaviour In Services
3. Product and Pricing Decisions
4. Place and Promotion Decisions
5. Extended Service Marketing Mix For Services
6. Service Quality
7. Managing Demand and Capacity
8. Customer Retention
9. Financial services
10. tourism and Hospitality Services
11. Health Services
12. Educational services
13. Professional Support Services: Advertising Agencies
14. Product Support Services

About The Author

Prof (Dr) Sanjeev Chaturvedi is a Graduate in Economics, M.A. in History and MBA in Marketing Management. He has done his M.Phil. in International Business and has been awarded Ph.D. in Economics from Rohilkhand State 
University on the topic "Strategic Posture of Small and Medium Enterprises under WTO Framework". He has more than 25 papers to his credit in the field of International Economic Environment and WTO. His papers has been 
published in Harvard, Cambridge & IIM-A Conferences to name a few. He was the only Asian selected for CDG, Germany fully paid 15 months scholarship in International Marketing.Dr. Chaturvedi has 18 years of industry and 12 years of academic experience. In industry, he has worked at senior positions like general Manager at Lan Eseda Industries Ltd., Deputy Director at,  Engineering Export  Promotion Council (GOI Undertaking ) and as Resident Director-UP at PHD Chamber of Commerce and Industry. During his academic period, he has served as 
Associate Dean at IILM-Business School, New Delhi; Professor at Amity University, Noida and Dean-Academics with Symbiosis Group, Pune. He was a visiting facultly ar California State University, San Bernardino, Los Angeles, 
USA and Birbeck University, London, UK on a regular basis. He has visited more than 34 conuntries during his corporate and academic life.Dr. Sanjeev Chaturvedi is presently working as Chief Academic Officer at NGA-SCE at NMIMS University, Mumbai. His area of interest is International Economics/ Business and WTO.

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