Marketing Management (Anna Univ)

ISBN Number : 978-93-5273-943-1

Student Price : Rs.220

Student Dollar Price : 9$

Book Edition : First

Year of Publication : 2018

No. Of Pages : 254

Book Weight :318

About The Book

We have great pleasure in presenting the first edition "Marketing Management" written for students of PG courses. The subject matter is writen in a simple and easily understandable language with sufficient support from real business world information.

The language of the book is simle and the coverage of various unit is exhaustive with examples. This work is prepared as a basic material for the learners to know fully about marketing management. We have tried to make the book very useful for the students but still we will thankfully solicit and incorporate the suggestions of our readers. This title "Marketing Management" provides them and opportunity to develop the skills necessary to meet the challenges.


Contents -

1. Introduction
2. Marketing Strategy
3. Marketing Mix Decisions
4. Buyer Behaviour
5. Marketing Research & Trends In Marketing

About The Author

Dr. C. Swarnalatha - (MBA, M.Phil., Ph.D.) is professor and head at the Department of Management Studies, Anna University Madurai Regional Centre. She is chief coordinator of Entrepreneurship Development cell and organized more than 30 programs including national, international seminars and faculty development programs. She is deputy director of Research Centre of Anna University Madurai Regional Office. She has 14 years of teaching experience. Currently she is guiding 10 Ph.D., research scholars. She is been a member of Professional Associates.

Dr. Sai Kumari V. -


Head & Professor,

Department of Management Studies,

SRM Easwari Engineeing College, Chennai.

Dr. R. Thiyagu -

MBA, Ph.D Professor and Head,

Sakthi Institute of Information and Management Studies (SIIMS),


Dr. N. Eswaran-
MA, MBA, M.Com, M.Phil, Ph.D Principal
Akshaya Institute of Management Studies,

Dr. M.Vidhya -
Principal and Director of MBA,
KV Institute of Management,

Dr. K.Premkumar-
M.Com, Ph.D, MBA
Academic Director & Professor in Management Studies,
Muthayammal engineering College(Autonomous),
Rasipuram, Namakkal.

Dr. D.Nidhyananth-
MBA, M.Phil, Ph.K
Head, Department of Management Studies,
Erode Senguthar Engineering College, Perundurai, Erode.

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