Business Research Methods (Anna univ)

ISBN Number : 978-93-5273-944-8

Student Price : Rs.240

Student Dollar Price : 10$

Book Edition : First

Year of Publication : 2018

No. Of Pages : 288

Book Weight :356

About The Book

We have great pleasure in presenting the first edition "Business Research Methods" written for students of PG courses. The subject matter is written in a simple and easily understandable language with sufficient support from real business world information

The language of book is simple and the coverage of various unit is exhaustive with examples. This work is prepared as a basic material for the learners to know fully about business research methods. This title "Business Research Methods" provides them an opportunity to develop the skills necessary to meet the challenges.


Contents -

1. Introduction
2. Research Design and Measurement
3. Data Collection
4. Data Preparation and Analysis
5. Report Design, Writing and Ethics in Business Research

About The Author

Prof. Dr.S. Raju-
MBA, Ph.D, Director & Research Head,
American School of Business Administration.
The American College, Madurai.

Dr. T.A. Tamilselvi- 

M.Com, M.Phil, MBA, M.A.(Yoga), PGDCA, NET, Ph.D

Professor and Director,

Sri Ganesh School of Business Management, Salem.

M.R.Vanithamani -

MBA, M.Phil, Ph.D

Dean & Professor, Faculty of Management Studies,

Dhanalakshmi Srinivasan College of Engineering, Coimbatore.

Dr. M.Vidhya -
Principal and Director of MBA,
KV Institute of Management,

Dr. A.Somu -
MBA, M.Com. M.Phil. Ph.D
Director and Principal,
Vivekananda Institute of Information and
Management studies, Tiruchengode.

Dr. R. Thiyagu -

MBA, Ph.D Professor and Head,

Sakthi Institute of Information and Management Studies (SIIMS),


Dr. R. Rajendra Kumar -

B.E, MBA, M.Phil, Ph.D.,

Associate Professor,

Dr. NGP Institute of Technology, Coimbatore.

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