E-Commerce and Digital Marketing (Telangana Univ)

ISBN Number : 978-93-5273-762-8

Student Price : Rs.150

Student Dollar Price : 6$

Book Edition : First

Year of Publication : 2018

No. Of Pages : 184

Book Weight :238

About The Book

We have great pleasure in presenting the book "E-Commerce and Digital Marketing" written for students of UG courses. The subject matter is written in a simple and easily understandable language by considering Indian business perspectives.

This is an endeavor to provide the students with thorough understanding of e-commerce and digital marketing concept.


Contents -

Unit 1 - Introduction
Unit 2 - Framework of E-Commerce
Unit 3 - Consumer Oriented E-Commerce Applications
Unit 4 - Electronic Data Interchange (EDI)
Unit 5 - Digital Marketing

About The Author

Hari Prasad Rao Javangula - 

M.I.T.,Associate Prof., & Head,

Department of Computer Science,

Arora Degree College, Chikadpally, Hyderabad.

A. Parameshwar -

MBA, Chairman,

Jahnavi Group of Institutions,

Narayanaguda, Hyderabad.

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