Digital Social Media Marketing

ISBN Number : 978-93-5299-115-0

Student Price : Rs.390

Student Dollar Price : 16$

Book Edition : First

Year of Publication : 2018

No. Of Pages : 246

Book Weight :308

About The Book

Digital Social Media Marketing - Social change happens when you change internal attitudes, external structures, and/or work to make behavior unnecessary.

Social networks are communities of people who typically share a common behavior, idea, interest or activity. A social network indicates a graph of relationships (social familiarities) within a group of individuals (people, organizations). Social networking sites have increased in the last decade. The most popular social networks include Facebook, MySpace and LinkedIn. They facilitate communication by providing a variety of ways for users to interact with each other like e-mail or instant message.

Social networks provide a medium for people to interact with others who are influential and make recommendations about products and services. These sites can improve lots of business activities, including : word-of-mouth marketing, market research, general marketing, idea generation and new product development, co-innovation, customer service, public relations, employee communications and reputation management.

Social Media Marketing is marketing that focuses on people, not products. The products can be presented by the company with as many qualitative features and promotional tools as possible, but what really matters is the comments and appreciations left by the customers. People provide the content, and this is the reason why Social Media Marketing is so scary and challenging for marketers.


Contents -

1. Basics of Social Media Marketing
2. Blending Traditional Marketing with Social Media
3. Developing Strategies for Social Media Marketing
4. Leverging the Power of Social Networking Sites
5. Creating Markets Through Media Sharing Sites
6. Acquiring Customers Through Blogs and Twitter
7. Marketing Through Social News and Bookmarking Sites
8. Quantifying Social Media Marketing Efforts
9. Innovative Trends and Best Practices of the Social Media Experts
Case Studies

About The Author

Prof. Nitin C. Kamat, B.E. (Elect.) has done his Electrical Engineering from College of Engineering (COEP), Pune University in 1973. He has professional experience of over 35 years mostly in MNC like ICIM, Tata Honeywell, Bharat Electronics etc.

He has served International Computers Indian Manufacture (ICIM) for seventeen years. During the tenure of his working at IC1M, he had worked in multidiscipline areas like engineering, planning, quality control and R&D.

He had worked in many software companies for six years on domestic and overseas projects and involved in MIS and ERP implementation.

He is instrumental in developing various educational modules of Welingkar Distance Education such as Audio e-learning CDs, Video recording of lectures for Welingkar DLP Website Digital Library.

He has written books on E-Commerce, Internet Marketing, Enterprise Solutions and IT for Construction for Welingkar DLP.

At present, in addition to his own consultancy, he is visiting faculty and involved in imparting trainings at various reputed Management Institutes in Pune like Symbiosis Institute of Management (UG), N.Wadia, IMDR etc.

Mr. Chinmay Nitin Kamat is a post graduate in Management with a professional experience of 12 years in the areas of Sales and Marketing. Human Resources, and Training and Development. He practically applies the concepts of "Lateral Thinking", "WOW" Experience, Andragogy (Adult Learning Techniques), Synergogy (Systematic Approach to Learning in Terms), Transformative Learning and Experiential Training in his workshops.

He is a young enthusiastic and highly praised consultant with strong understanding of soft skills and has been able to show tangible improvement in people performance through interventions. Chinmay believes in bringing life to his trainings by providing a wide array of real-life corporate examples, stories and anecdotes picked up from his experience in the industry. He is expertise in need based training and mixing flavours of Yoganidra in his many training workshops which serves as very useful for releasing stress in all management levels.

His client list is quite long. Some Representative Clients are : KPIT Cummins Global Business Solutions, Oracle Finance, Wipro Info Systems Pvt. Ltd. and many more Information Technology, Enabled Service Marketing, Sales, Facility Management and Manufacturing and Pharmaceuticals.

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