Business Analytics (Gujarat Univ)

ISBN Number : 978-93-5299-113-6

Student Price : Rs.298

Student Dollar Price : 12$

Book Edition : First

Year of Publication : 2018

No. Of Pages : 272

Book Weight :350

About The Book

This book on "Business Analytics", is one of the hottest technology topics in the world, which is a strange mix of arts, sciences and technologies. Analytics is an umbrella term referring to the processes, techonologies and techniques, which turn data into information and knowledge that drive business decisions.

Using computing systems to collect, analyse and interpret large amounts of data to identify ways to help a business to improve its operations and gain a competitive edge over rivals. It requires a knowledge of Mathematics, computer Science and the ability to spot trends. With the boom in Artificial Intelligence, Machine Learning, Robotics Process Automation, a lot of companies are building out huge Business Analytics teams.

Business analytics are used in industries like financial services, retail, healthcare, manufacturing, energy, oil & gas, telecom, sports, social media, gaming, e-commerce, e-governance etc.

Business analytics refers to all the methods and techniques that are used by an organisation to measure performance. Business analytics are made up of statistical methods that can be applied to a specific project, process or product. It can also be used to evaluate an entire company. It is performed in order to identify weaknesses in existing processes and highlight meaningful data that will help an organisation prepare for future growth and challenges.

In this book, you will learn to identify, evaluate and capture business analytic opportunities that create value. The three goals of this book are: 1. To help you think critically about data and the analysis based on those data; 2. To enable you to identify opportunities for creating value using business analytics; 3. To help you to estimate the value created using business analytics to address an opportunity. Business analytics is an integral part of modern management and this book will provide you the foundation you need to understand and apply these methods to drive value.


Contents -

1. Introduction to Business Analytics
2. Types of Digital Data
3. Business Intelligence
4. Analytics in Business Support Functions
5. Application

About The Author

Amit Johri had a brilliant academic career with qualifications in Business Administration, Commerce incl. Business Administration, Computer Management, Law and Educational Management. He is a Senior Life Member of the CSI, Member of the IEEE, USA, Life Member of the IIPA and Member of BMA. A Business Administration/Systems Professional by Education, he ventured into Computer System and Software Education, Training and Consulting in 1985, as a career, starting his company CSC Knowledge Systems. He has authored several books on Computing/Systems/Information Technology/Management/Business Administration. He also writes for technical journals, news magazines and newspapers. He is a Visiting Professor, Mentor, Project Guide, Examiner for UG/Graduate programs at the FT&E/FMS/Department of Applied Mathematics/ Polytechnic, The Maharaja Sayajirao University of Baroda. He is the Visiting Professor at several Universities and B-Schools. His association is also with the National Skill Trainers Institute, Government of India as a Faculty Member, Examiner and is also in the Institute Management Committee. He worked with the Gujarat Technological University (GTU) as an Officer on Special Duty (OSD) – General Administration/Software Development/Exam/IT and Rishabh Software as Manager – L&OD and T&D for Rishabh Integrated Skill Enhancement (RISE) Center. Since 1985, he is the Director of CSC Knowledge Systems, which he has set up at Baroda.

Prof. Dr. Akshai K. Aggarwal started his career at the Faculty of Technology and Engineering, The Maharaja Sayajirao University of Baroda. From 1984-89, he was the Professor and Head of the Department of Electrical and Electronics Engineering, which included Computer Science and Engineering and Computer Applications. From 1987-89, he worked as Dean of Students. He was the Chairman of the Computer Society of India, Vadodara Chapter from 1988-90. Dr. Akshai Aggarwal worked as the Professor and Head, Department of Computer Science, Rollwala Computer Centre, Gujarat University from 1989-99. He was the Chairman of the IEEE Gujarat Section and its Computer Society Chapter from 1990-98. For two years, he was the Chairman of the IEEE India Council having 10 sections and 275 student branches. He is the Fellow of IETE. He is the Ex Vice Chancellor of the Gujarat Technological University. Currently, settled in Canada, Dr. Akshai Aggarwal is Professor Emeritus at the University of Windsor, Canada. At the University of Windsor, Dr. Aggarwal is recognized as a passionate teacher and researcher in his field. He has earned numerous awards for teaching and performance from the Faculty of Science at Windsor. He has authored/edited 9 books and has 142 learned papers in various journals and conferences to his credit. He is the co-author of the books "Business Intelligence", "Competitive Intelligence" and "Business Analytics" published by Himalaya Publishing House.

Dr. Ritesh K. Patel, holds a doctorate in Brand Management, MBA with majors in Marketing Management and a Bachelors in Information Technology and Computer Application. He started his professional career with a four year stint in industry with Indiabulls and Angel. His academic career started with renowned colleges and he has also worked with Nirma University and IIM-A. He is currently working with the Gujarat Technology University as Assistant Professor, is the Section Head of Management Courses of GTU and holds several other portfolios. His areas of interest are Marketing, Internet Marketing, e-Business, Governance and Branding.

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