Business Analytics (Gujarat Univ)

ISBN Number : 978-93-5299-113-6

Student Price : Rs.298

Student Dollar Price : 12$

Book Edition : First

Year of Publication : 2018

No. Of Pages : 272

Book Weight :350

About The Book

This book on "Business Analytics", is one of the hottest technology topics in the world, which is a strange mix of arts, sciences and technologies. Analytics is an umbrella term referring to the processes, techonologies and techniques, which turn data into information and knowledge that drive business decisions.

Using computing systems to collect, analyse and interpret large amounts of data to identify ways to help a business to improve its operations and gain a competitive edge over rivals. It requires a knowledge of Mathematics, computer Science and the ability to spot trends. With the boom in Artificial Intelligence, Machine Learning, Robotics Process Automation, a lot of companies are building out huge Business Analytics teams.

Business analytics are used in industries like financial services, retail, healthcare, manufacturing, energy, oil & gas, telecom, sports, social media, gaming, e-commerce, e-governance etc.

Business analytics refers to all the methods and techniques that are used by an organisation to measure performance. Business analytics are made up of statistical methods that can be applied to a specific project, process or product. It can also be used to evaluate an entire company. It is performed in order to identify weaknesses in existing processes and highlight meaningful data that will help an organisation prepare for future growth and challenges.

In this book, you will learn to identify, evaluate and capture business analytic opportunities that create value. The three goals of this book are: 1. To help you think critically about data and the analysis based on those data; 2. To enable you to identify opportunities for creating value using business analytics; 3. To help you to estimate the value created using business analytics to address an opportunity. Business analytics is an integral part of modern management and this book will provide you the foundation you need to understand and apply these methods to drive value.


Contents -

1. Introduction to Business Analytics
2. Types of Digital Data
3. Business Intelligence
4. Analytics in Business Support Functions
5. Application

About The Author

Amit Johri obtained his Bachelor of Business Administration (BBA) degree from the Sardar Patel University, having had a brilliant academic career bagging the Gold Medal at the BBA examination on topping at the University examinations in all the three years. He obtained his Masters degree in Commerce including Business Administration from the The Maharaja Sayajirao University of Baroda and also did his Post graduate Diploma in Computer Management with Distinction. He also obtained his Law (LLB) degree from the The Maharaja Sayajirao University of Baroda.

He is a Senior Life Member of the Computer Society of India, Member of the The Institute of Electrical and Electronic Engineers Inc. USA and a Life Member of the Indian Institute of Public Administration, New Delhi.

A Business Administration professional by education, he ventured into Computer System and Software Education, Training and Co

Dr. Akshai Aggarwal started his teaching career at the Faculty of Technology and Engineering, the Maharaja Sayajirao University of Baroda. For 1984-89 he was the professor and Head of the Department of Electrical and Electronics Engineering, which included Computer Science and Engineering and Computer Applications. From 1987-89 he worked as a Dean of students. He was the Chairman of the Computer Society of India, Vadodara Chapter from 1988-90.

Dr. Aggarwal worked as the Professor and Head, Department of Computer Science, Rollwala Computer Centre, Gujarat University from 1989-99. He was the Chairman of the IEEE Gujarat Section and its Computer Society Chapter from 1990-98. For two years he was the Chairman of the IEEE India Council having 10 sections and 275 students’ branches. He is Fellow of IETE.

At present Dr. Aggarwal is working as the Vice Chancellor of the Gujarat Technological University.   

Dr. Aggarwal was the Director, School of Computer Science at the University of Windsor, Canada before he joined GTU on June 8, 2010. At the University of Windsor, Dr. Aggarwal was recognized as a passionate teacher and researcher in his field. He has earned numerous awards for teaching and performance from the Faculty of Science at Windsor. He has also been honored with the OPUS Faculty award for distinguished contributions to University teaching in 2006 and the OCUFA teaching award 2007.   

At the University of Windsor, he set up high performance and Grid Computing Research Group. HPGC has three centers. These were the Centre for studies in Security and Privacy, centers for Health Information Systems and Centre for Studies in Social Networks. At Windsor he founded Softech Alliance and chaired it till September 2009 so that the University Researchers and the ICT community could work together with the Government to help rejuvenate the industries in the knowledge sector. Dr. Aggarwal has a large number of research publications to his credit.

Dr. Ritesh K. Patel, holds a doctorate in Brand Management, MBA with majors in Marketing Management and a Bachelors in Information Technology and Computer Application. He started his professional career with a four year stint in industry with Indiabulls and Angel. His academic career started with renowned colleges and he has also worked with Nirma University and IIM-A. He is currently working with the Gujarat Technology University as Assistant Professor, is the Section Head of Management Courses of GTU and holds several other portfolios. His areas of interest are Marketing, Internet Marketing, e-Business, Governance and Branding.

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