Marketing Management Sem III (MG Univ)

ISBN Number : 978-93-5299-135-8

Student Price : Rs.198

Student Dollar Price : 8$

Book Edition : First

Year of Publication : 2018

No. Of Pages : 204

Book Weight :278

About The Book

We have great pleasure in presenting the first edition "Marketing Management" written for students of UG courses. The subject matter is written in a simple and easily understandable language with sufficient support from real business world information.

The language of the book is simple and the coverage of various unit is exhaustive with examples. This work is prepared as a basic material for the learners to know fully about marketing management. This title "Marketing Management" provides students an opportunity to develop the skills necessary to meet the challenges.


Contents -

Module 1 - Marketing Management
Module 2 - Product Mix
Module 3 - Price Mix
Module 4 - Physical Distribution Mix
Module 5 - Recent Trends in Marketing

About The Author

Gangadathan Nair D - 

Associate Professor & Head,
Post Graduate, Department of Commerce,
SVRNSS College, Vazhoor, Kottayam.

Dr. Mathew Jacob, M.Com., CA (Int.), Ph.D.
He is working as Associate Professor in Post Graduate and Research Department of Commerce, St. Peters College, Kolenchery, Ernakulam, Kerala. He started his career as Accounts Officer in Lakshadweep Development Corporation in Kavaratti. He has passed M.Com. in higher rank from Mahatma Gandhi University, Kottayam and also C.A. intermediate examination of ICAI with flying colours. He has obtained Ph.D. in commerce from Mahtma Gandhi University. He is a member of Board of Faculties in MG University and published seven papers in reputed national and international journals so far.

Dr. Susha D. -

Associate Prof., & Head,

P.G. Dept. of Mathematics,

Catholicate College,

Pathanamthitta, Kerala.

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