Creativity Does Not Happen Within Captivity

ISBN Number : 978-93-5367-552-3

Student Price : Rs.250

Student Dollar Price : 10$

Book Edition : First

Year of Publication : 2019

No. Of Pages : 118

About The Book

Creativity is abstract, and to be involved in it requires a lot of things. In order to make the best out of this book, I have divided the book into four sections.

1. Early signs of creativity, laying importance to childhood.
2. Happiness and Creativity Connect, observing creativity.
3. Application and importance of Creativity.
4. In order to develop a Creative Economy, we need philosophers like Socrates.
Finally, we have included a popular case study "Titanic – The Unsinkable".

The objective of the book is to develop Creative thinkers, developing one's full potential, good decision-making, cost efficiency in goods and services production, building a Spiral Economy, and analyzing events to developing strategies of Management and Measurement which will yield profits and purpose for all.....leading to a meaningful life.


Contents -

1 The Call for Creating Value
2 Childhood
3 Fun at School
4 Talent
5 Four Pillars of a Meaningful Life
6 The Creative Moment
7 The Creative Process
8 Value Investing
9 Power of Creativity
10 Creative Approach
11 Creative Secret
12 Creative Potential
13 The Rockstar
14 Atomic Theory
15 Eureka
16 Madhurilata
17 Jump into the Fish Bowl
18 Logan
19 Silicon Valley Innovation Strategy
20 Spiral Economy
21 Pelican
22 MOOCs (Massive Open Online Courses)
23 Do It
24 DIY (Do It Yourself)
25 Theory of Black Holes
26 Creative Thinkers
27 Sabbatical
28 The Global Village
29 Financial Innovation
30 Design Thinking
31 Titanic: A Case Study
32 The Final Moments
33 Management Lessons
34 Raja Vidya
35 Creative Lessons
36 The Golden Age of Athens
Case Study
Colour Images

About The Author

Sunila Banerjee Mitra is a Management thinker and Music therapist. She is a Writer, Teacher and Financial Analyst, and Consultant. She lives currently in Kolkata and works as the Chief Mentor, Bani Communications.

As the author of this book, she writes the most important part of this book is "Important Lessons" at the end of each chapter. They are what the readers will contribute their actions, leading to creation of Human Capital.

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