We have great pleasure in presenting the first edition "Marketing Management and Human Resource Management" written for student of UG courses. The subject matter is written in a simple and easliy understandable language with sufficient support from real business world information.

The language of the book is simple and the coverage of various unit is exhaustive with examples. This work is prepared as a basic material for the learners to know fully about marketing management and human resource management. This title "Marketing Management and Human Resource Management" provides them an opportunity to develop the skills necessary to meet the challenges.

Contents -

Module – I : Marketing Management
Unit 1 – Introduction to Marketing Management
Unit 2 – Consumer Behaviour and Market Segmentation
Unit 3 – Product
Unit 4 – Pricing, Distribution Channels and Physical Distribution
Unit 5 – Promotion and Recent Developments in Marketing
Module – II : Human Resource Management
Unit 1 – Nature and Scope
Unit 2 – Human Resource Planning
Unit 3 – Recruitment and Selection
Unit 4 – Training and Development Training and Development
Unit 5 – Job Evaluation and Performance Appraisal
Previous Year Question Paper