Digital Marketing

ISBN Number : 978-93-5367-784-8

Student Price : Rs.598

Student Dollar Price : 24$

Book Edition : Second

Year of Publication : 2023

No. Of Pages : 328

Book Weight :468

About The Book

We are happy to offer this book to all management students and faculties as a very important subject that will change outlook of future managers in marketing domain.

Each new problems offers new opportunities to managers. Now, we are in mobile age. Desktops are replaced by laptops and laptops are replaced by tabs and mobiles. Updates of information is available every minute. The opportunity lies in innovative ideas of use of IT in all aspects of business.

SMEs are growing faster. In the internet and mobile revolution , they are caught between the two methods of doing business. One is bullock cart method (legacy procedures) and other business process driven digital method.

The very purpose of this book is to understand the brick and mortar type of traditional business and how it is converted to e-business in all the management aspects including Marketing, Human Resources, Operations, Finance, Retail and Infrastructure.

The business logic prepared from business rules approved by the top management. The entire organisation, business stakeholders and partners, employees work as per system defined by the business rules. The Enterprise Planning System (ERP) captures this business rules. ERP software ensures that everybody follows the business rules. ERP system as it is a complete solution and all modules can be used by different disciplines which are discussed in this book very effectively.

This book covers is in line with Savitribai Phule Pune University MBA Syllabus and also syllabus of major Indian management institutes in India for "Internet and Digital Marketing subject" and covers all the topics in detail focusing student's requirement.

This syllabus covers very important aspects for future managers such as E-Marketing environment, Online Consumer Behaviour Analysis, Product Mix of Marketing and Social Marketing.


Contents -

1. Basics of Digital Marketing
2. E-Marketing Environment
3. Online Consumer Behaviour Analysis
4. Digital Product Mix and Marketing Research
5. Customer Relationship Management
6. Social Media Marketing
Case Studies

About The Author

Prof. Nitin C. Kamat, B.E. (Elect.) has done his Electrical Engineering from College of Engineering (COEP), Pune University in 1973. He has professional experience of over 35 years mostly in MNC like ICIM, Tata Honeywell, Bharat Electronics etc.

He has served International Computers Indian Manufacture (ICIM) for seventeen years. During the tenure of his working at IC1M, he had worked in multidiscipline areas like engineering, planning, quality control and R&D.

He had worked in many software companies for six years on domestic and overseas projects and involved in MIS and ERP implementation.

He is instrumental in developing various educational modules of Welingkar Distance Education such as Audio e-learning CDs, Video recording of lectures for Welingkar DLP Website Digital Library.

He has written books on E-Commerce, Internet Marketing, Enterprise Solutions and IT for Construction for Welingkar DLP.

At present, in addition to his own consultancy, he is visiting faculty and involved in imparting trainings at various reputed Management Institutes in Pune like Symbiosis Institute of Management (UG), N.Wadia, IMDR etc.

Mr. Chinmay Nitin Kamat is a post graduate in Management with a professional experience of 12 years in the areas of Sales and Marketing. Human Resources, and Training and Development. He practically applies the concepts of "Lateral Thinking", "WOW" Experience, Andragogy (Adult Learning Techniques), Synergogy (Systematic Approach to Learning in Terms), Transformative Learning and Experiential Training in his workshops.

He is a young enthusiastic and highly praised consultant with strong understanding of soft skills and has been able to show tangible improvement in people performance through interventions. Chinmay believes in bringing life to his trainings by providing a wide array of real-life corporate examples, stories and anecdotes picked up from his experience in the industry. He is expertise in need based training and mixing flavours of Yoganidra in his many training workshops which serves as very useful for releasing stress in all management levels.

His client list is quite long. Some Representative Clients are : KPIT Cummins Global Business Solutions, Oracle Finance, Wipro Info Systems Pvt. Ltd. and many more Information Technology, Enabled Service Marketing, Sales, Facility Management and Manufacturing and Pharmaceuticals.

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